The True Day Team
Meet the people behind True Day Water Damage Restoration. From your first call through the final walkthrough, our team helps South Jordan and Salt Lake Valley homeowners understand the damage, the drying plan, and the next steps for their property.
A Clear Plan for Your Property
Water damage can leave you with urgent questions about your home and belongings. Our approach centers on careful assessment, clear communication, and organized documentation throughout the restoration process.
Meet the Crew
Michael
Owner & Lead Restoration Technician
Michael oversees project planning, homeowner communication, and final walkthroughs. His approach starts with a careful moisture assessment and a clear explanation of what needs to be dried, removed, or repaired. He coordinates equipment placement and progress checks while helping homeowners organize the photos and job records needed for their insurance claim.
Daniel
Lead Water Mitigation Technician
Daniel handles initial water extraction, moisture mapping, and drying equipment setup. He checks affected floors, walls, and adjoining rooms to help define the work area and establish a drying plan. During follow-up visits, he records moisture readings, adjusts equipment as needed, and explains the progress to the homeowner.
Alex
Restoration & Contents Care Technician
Alex supports water removal, work-area protection, and the careful handling of affected belongings. He helps document visible damage, organizes equipment, and keeps access routes clear during the restoration process. His focus is on careful preparation, orderly job sites, and keeping homeowners informed about the work taking place inside their home.
Communication Throughout the Job
Understanding the restoration process starts with knowing who to contact and what happens next. Ask about the person responsible for your project, the work planned for each visit, and how drying progress will be documented.
Before work begins, you can request information about technician qualifications, the proposed scope of work, and the records available for your insurance claim. Clear expectations help you make informed decisions about your property.
Have a water damage emergency in South Jordan?
Call (385) 247-9359 to discuss the damage, service availability, and the estimated arrival time for your address.
Call (385) 247-9359Why we don’t use subcontractors
The question “are your techs employees or subs” sounds like a technicality. It’s not. It changes who shows up, how they’re trained, and who’s accountable when something goes wrong.
W-2 employees vs. subs — what’s different
- Training is standardized. Our four technicians train on the same equipment, the same documentation protocol, and the same IICRC S500/S520 standards. A sub brings their own habits.
- Chain of accountability. If a sub damages something or cuts a corner, you’re caught between two companies. With employees, True Day is on the hook, full stop.
- Consistent documentation. Same photo workflow, same moisture-reading log, same close-out package on every job. Insurance claims move faster when the paperwork is predictable.
- No markup games. A sub-model company bills you for the sub + their markup. An employee-model company bills you for actual labor.
Our four technicians
Full profiles with IICRC Registrant numbers are on the main team page:
- Marcus Rivera — Lead Restoration Technician, IICRC WRT/ASD/AMRT, Registrant #246893
- Sofia Mendoza — Mitigation and Remediation Specialist, IICRC WRT/AMRT, Registrant #305127
- Daniel — Water Mitigation Technician, IICRC WRT/ASD, Registrant #274615
- Alex — Restoration Technician, IICRC WRT/ASD, Registrant #318742
Ownership
True Day is a sole proprietorship — Michael Bass DBA True Day Water Damage Restoration. Michael is on every job as the single point of contact. He’s the one you call if there’s a problem.
Why we run on W-2 technicians, not subcontractors
Most mid-sized restoration companies supplement their crew with subcontracted labor, especially during peak call periods. True Day’s four technicians are all W-2 employees — Marcus Rivera, Sofia Mendoza, Daniel, Alex — and here is why that choice matters for the homeowner:
W-2 model (what we run)
- Payroll taxes, workers’ comp, and liability on us
- Technician trained to our documentation standards
- Same crew returns across days of the same job
- Certification renewals paid by the company
- Internal quality-control chain
- Loss history and performance tracked per technician
Subcontractor model (industry norm)
- Lower overhead, higher margin per job
- Crew composition varies day to day
- Documentation standards vary by sub
- Insurance coverage depends on each sub’s policy
- Dispute resolution harder — multiple parties
- Quality consistency depends on which sub lands the job
The W-2 model is why we cap crew size at four and grow slowly. Adding people fast via subs is cheaper short-term — and it is the single most common reason a restoration company’s quality drifts. We’d rather be smaller than looser.