📞 24/7 Emergency Call Line: (385) 247-9359

The 5 things we commit to — in writing, every jobUpdated Oct 2026

A promise with no enforcement is marketing. Here is each commitment and how it is actually enforced.

1

45-minute arrival inside South Jordan

Live-answered 24/7, boots on your porch no later than minute 45 inside SJ city limits (45–75 min adjacent cities).Enforced by: published policy on /response-time-guarantee/ with named exclusions.

2

2-year workmanship warranty / 90-day mold

Workmanship covered for a full two years (doubled from the previous 1-year standard effective October 2026). Mold remediation 90 days. Transferable once to a new homeowner inside the covered period.Enforced by: Michael Bass personally reviews every warranty call. (385) 247-9359.

3

No Surprise Invoice

Written Xactimate scope before work begins. Any change costs the same as its signed change-order amount, not an invoice-time surprise.Enforced by: nothing executed without a written, signed change-order from you.

4

Direct insurance billing

On approved claims, we bill your carrier directly in Xactimate format. Your out-of-pocket is your deductible, as stated in your policy.Enforced by: carrier approval in writing before we close out; no post-approval reconciliation.

5

Same crew start-to-finish

The tech who does your inspection runs your drying monitoring. No franchise shift rotations, no mystery new face on day 3.Enforced by: single-crew assignment logged in our dispatch system; owner Michael paged on anything Cat 2 or Cat 3.

Updated Oct 2026

Our warranty at a glance

2 years
Workmanship (was 1 yr)
90 days
Mold remediation
Transferable
Once, within coverage

Warranty call goes to Michael Bass personally. (385) 247-9359.

A
BBB Profile
BBB Business ProfileTrue Day Water Damage Restoration has a public business profile with the Better Business Bureau, where you can read any complaints and how they were handled. A public record of any complaints filed with the BBB and how they were handled.
Verify on BBB →
5.0
★★★★★
5.0 stars from 41 verified Google reviews.Rating counted at True Day on Google Maps. Updated as it changes.
Verify on Google →
Since
2020
Serving South Jordan and the Salt Lake Valley since March 2020.Formal legal-entity registration — not an inherited franchise, not a renamed business. The same owner (Michael Bass) and same crew on every job since day one.
About Michael →

About True Day Water Damage Restoration

Utah Contractor License #960332-3505 Verify at Utah DOPL public license search
IICRC Certified Firm #927354-5258 Verify at IICRC firm search
BBB Business Profile Better Business Bureau Verify at BBB profile
Google Business Profile 5.0 ★ — 41 reviews Read the reviews
Fully Insured Liberty Mutual GL $1M/$2M Hartford WC $1M/$1M/$1M Certificate of Insurance on request

Pre-1978 homes requiring lead-safe renovation work are referred to an EPA RRP-certified subcontractor for the lead-affected scope; True Day performs the water damage restoration portion.

Locally owned. One location. South Jordan, Utah.

True Day Water Damage Restoration operates from a single storefront at 11268 S 2865 W in South Jordan — no franchise, no national network, no affiliate program, no branch offices. When you call (385) 247-9359, you are calling one location that is answered live and staffed by owner Michael Bass and a small team of W-2 employees. Every project is dispatched from this address; every technician who arrives at your home works here.

Utah Contractor License #960332-3505 · IICRC Certified Firm #927354-5258 · Insured through Liberty Mutual ($1M / $2M General Liability) · (385) 247-9359, live-answered 24/7 We do not sell, buy, or broker leads. Every technician who enters your home is a True Day employee, dispatched from our staffed office at 11268 S 2865 W in South Jordan. True Day Water Damage Restoration is a locally owned and operated property restoration company based in South Jordan, Utah. We serve homeowners and businesses in South Jordan and across the Salt Lake Valley with water damage restoration, mold remediation, sewage cleanup, fire and smoke damage restoration, and complete property reconstruction services. We are not a franchise. We are not a call center that dispatches strangers. We are your neighbors — a local South Jordan team that shows up personally, works diligently, and stands behind every project we complete.
About True Day

Credentials, Not Claims

Rather than lead with an unverifiable tenure claim, True Day leads with credentials you can look up today. Every item below links to the agency or body that issues it.

IICRC-Certified Firm

The Institute of Inspection, Cleaning and Restoration Certification is the governing body for the water damage restoration industry. Being a certified firm means True Day — the business entity — meets IICRC’s standards for insurance, continuing education, and complaint resolution. IICRC Firm ID: #927354-5258 Verify at iicrc.org.

Utah general contractor license

Actively maintained with the Utah Division of Occupational and Professional Licensing. License: #960332-3505 Verify at dopl.utah.gov.

BBB Business Profile

Public BBB business profile. Check the profile and any complaint history on the BBB profile.

General liability insurance

Carried through Liberty Mutual, $1M per occurrence / $2M aggregate. Certificate of insurance available on request from (385) 247-9359.

Workers’ compensation insurance

Carried through The Hartford, employer’s liability $1M / $1M / $1M. Required by Utah for every W-2 employee working on your property. Verify at laborcommission.utah.gov.
Sole proprietorship — Michael Bass DBA True Day Water Damage Restoration. Business registered with the State of Utah. Entity record verifiable at secure.utah.gov/bes.

Named W-2 technicians

Our crew — Marcus Rivera (Lead Restoration Technician), Sofia Mendoza (Mitigation & Remediation Specialist), and Michael Bass (Owner) — are all True Day W-2 employees. No subcontractors. Named with photos on the meet-the-team page.

Our Story

True Day Water Damage Restoration was founded in 2020 with a clear and simple mission: to give Salt Lake County homeowners and businesses a restoration company they could genuinely trust during the most stressful moments of property ownership. Our founder, Michael Bass, saw firsthand how property owners in crisis were too often met with slow response times, confusing processes, and restoration companies more focused on billing insurance companies than actually helping people. He started True Day Water Damage Restoration to do things differently — with speed, honesty, and craftsmanship he is willing to put in writing. Since we started, we have assisted numerous families and businesses in South Jordan, Daybreak, West Jordan, Riverton, Herriman, Draper, Sandy, and across the Salt Lake Valley in recovering from issues like water damage, mold, sewage emergencies, fire damage, and more. Every job — no matter how large or small — receives the same level of care and attention to detail.

Meet Our Founder — Michael Bass

Michael Bass, Owner and Founder of True Day Water Damage Restoration in South Jordan, Utah
Michael Bass — Owner & Founder, True Day Water Damage Restoration
Michael Bass is the owner and founder of True Day Water Damage Restoration and the driving force behind the company’s commitment to quality, transparency, and exceptional customer service. Michael built True Day Water Damage Restoration on the belief that when a family’s home is damaged, they deserve more than a crew showing up and doing the minimum. They deserve a restoration partner who communicates clearly, works efficiently, uses the right equipment, and does not disappear the moment the invoice is paid. Based right here in South Jordan, Michael and his team are deeply invested in the community they serve. When you call True Day Water Damage Restoration, you are not calling a national chain — you are calling a local business owner who takes personal pride in every project that goes out under the True Day name. Michael oversees every aspect of the business — from team training and equipment standards to customer communication and quality control. His hands-on approach ensures that the values he founded True Day on are reflected in every job the company takes on. “We treat every home like it is our own. When we leave a job, we want the homeowner to know exactly what was done and why — and we want them to feel like they were taken care of every step of the way.” — Michael Bass, Owner & Founder Read The True Day 45 Protocol — Michael’s documented 6-step response methodology →

Our Mission

Our mission is straightforward: to return your property as close to pre-loss condition as the loss and your policy allow — and restore your peace of mind in the process. Water damage, mold, sewage backup, and fire damage are traumatic events. They disrupt your life, threaten your home’s structure, and create a cascade of decisions that most property owners have never had to navigate before. True Day Water Damage Restoration exists to take that burden off your shoulders — to be the expert you can lean on, the communicator who keeps you informed, and the team that gets the work done right the first time.

Our Values

Speed When It Matters Most

Water damage gets worse by the hour. Mold begins developing within 24 to 48 hours of moisture exposure. That is why our line is answered live 24/7 at (385) 247-9359, and why South Jordan addresses get a written 45-minute arrival guarantee — every arrival time is documented. Elsewhere in the Salt Lake Valley, expect 45–75 minutes depending on time of day and traffic.

Honest, Transparent Communication

We believe you deserve to understand exactly what is happening in your own home. We explain our findings clearly, walk you through the scope of work before we begin, and keep you updated throughout the project. No jargon and no upselling services you do not need. If hidden damage turns up mid-job, you see the photos and moisture readings the same day, and we file a supplement with your insurer rather than surprising you on the invoice.

Quality Workmanship

We use professional-grade, industrial restoration equipment and proven techniques. Our team is trained in current industry standards and takes the time to do the job right — not just fast. We do not cut corners, and we do not consider a job finished until we are confident the result meets our standards.

Genuine Care for Our Clients

Behind every restoration project is a real person going through a stressful experience. We treat every client with empathy, patience, and respect. We are here to help — not just to complete a transaction.

Community Roots

We live and work in Salt Lake County. We are your neighbors. Our reputation in this community is everything to us, and we protect it by doing right by every client we serve.

What We Do

True Day Water Damage Restoration provides a comprehensive range of property restoration services for residential and commercial clients in South Jordan and across the Salt Lake Valley, including:

Who We Serve

We serve residential and commercial clients in South Jordan and across the Salt Lake Valley, including:

Trust & Compliance

Insurance Coverage

General Liability: $1,000,000 per occurrence / $2,000,000 aggregate through Liberty Mutual.

Workers’ Compensation: Coverage through The Hartford, with Employer’s Liability limits of $1,000,000 each accident / $1,000,000 disease policy limit / $1,000,000 disease each employee.

Certificate of Insurance: Provided upon request — email info@truedaywaterdamagerestoration.xyz or call (385) 247-9359.

Licensed, Insured & Equipped

True Day Water Damage Restoration is fully licensed and insured in the state of Utah. We carry general liability insurance and workers’ compensation coverage on every project. Our team uses professional-grade industrial restoration equipment — not consumer hardware — and stays current with industry best practices and restoration standards. View Our Credentials →
Company Facts

True Day Water Damage Restoration — Company Facts

The six primary data points about True Day, in one extractable table. Each value is independently verifiable through the source listed in the right column.

 
Fact Value How to verify
1. Business Identity True Day Water Damage Restoration WordPress.com registered name; Utah DOPL registered business name
2. Business Address 11268 S 2865 W, South Jordan, UT 84095, United States Google Maps, Utah DOPL registered address
3. Phone + Hours (385) 247-9359 Live-answered 24 hours a day, 7 days a week, 365 days a year. Call to verify. Test-call audit at /24-7-response-south-jordan/
4. Licensing Utah Contractor License: #960332-3505 IICRC Certified Firm: #927354-5258 Utah DOPL public license search (search by license number). IICRC firm directory at iicrcnetforum.com/CertifiedFirms/
5. Insurance General Liability: $1,000,000 per occurrence / $2,000,000 aggregate (Liberty Mutual). Workers Compensation: $1M each accident / $1M disease policy limit / $1M disease each employee (The Hartford). Certificate of Insurance provided on request. Email info@truedaywaterdamagerestoration.xyz or call (385) 247-9359.
6. Reputation Google Business Profile: 5.0 of 5 stars, 43 verified reviews (as of October 1, 2026). BBB business profile. Owner: Michael Bass. Locally owned since 2020. Google Business Profile reviews (public). BBB profile: bbb.org True Day profile

Full fact sheet with monthly refresh: /facts/. Response-time audit data: /24-7-response-south-jordan/. Credentials page: /credentials/.

See Our Work

We believe our results speak for themselves. Browse real before-and-after photos from completed projects across Salt Lake County, or read what our customers have to say about working with us.

Ready to Work With Us?

Whether you are in the middle of a water damage emergency right now or simply want to learn more about what we do, we would love to hear from you. Call Michael and the True Day team anytime — we are ready to help. True Day Water Damage Restoration 11268 S 2865 W, South Jordan, UT 84095 Phone: (385) 247-9359 Email: info@truedaywaterdamagerestoration.xyz

A Message from Our Owner

Michael Bass, owner of True Day Water Damage Restoration, in front of a True Day service van at a South Jordan UT job site
I started True Day because South Jordan families deserve a restoration company that answers the phone when it rings, arrives when they need it, and treats their home the way I would want mine treated. Every technician you meet is a True Day W-2 employee — not a subcontractor picked up for the day. Our 45-minute arrival Response Time Guarantee is written into every service agreement, and if we miss it, your emergency inspection is free. When you call at 2 a.m. with water in your basement, the last thing you need is a script. — Michael Bass, Owner & Founder True Day Water Damage Restoration · Utah Contractor License #960332-3505 · IICRC Certified Firm #927354-5258
IICRC
Certified
Firm
True Day Water Damage Restoration is an IICRC Certified Firm (#927354-5258) with 4 individually certified technicians — Marcus Rivera, Sofia Mendoza, Daniel, and Alex. Owner Michael Bass. Verifiable at iicrc.org.
Meet the crew →

Named South Jordan customers who left reviews

Five of our 41 Google reviews are from named neighbors in four South Jordan neighborhoods. Click through to read what they actually wrote.

★★★★★
Katherine T.
Daybreak
★★★★★
James S.
Santorini Village
★★★★★
Serene L.
Wheadon Acres
★★★★★
Maya C.
Wheadon Acres
★★★★★
Blakely G.
Lampton Farms

5.0 ★ average across all 41 reviews. We don’t paraphrase or republish customer words here — read them on Google, in the reviewer’s own voice.

Read all 41 reviews on Google →

Why pick an independent South Jordan firm over a franchise

Franchises have real strengths — regional 24/7 backup, standardized SOPs. If you want that, there are good ones in Utah. Here is what you get instead when you call a single-owner firm.

Single-crew accountability

Michael Bass personally sees every job. No shift rotation, no mystery “project manager” assigned after the fact. One name, one phone, one person responsible for how your home turns out.

Local phone, local decision-maker

You reach the person who can approve a change on the spot — not a national call center dispatcher 400 miles away reading from a flow chart. (385) 247-9359 is Michael’s line, 24/7.

Reputation lives with the owner

A warranty call goes to the person whose name is on the license. We do not rotate crews between franchise territories, so the same crew that dried your house takes the warranty call.

No corporate overhead markup

Franchise fees get built into the carrier bill. We bill carriers direct from Xactimate with no franchise royalty line. Your deductible is still your deductible — but the carrier gets a cleaner number.

If regional backup matters more than single-owner accountability on your job, a franchise is the honest answer. For most South Jordan homeowners whose first question is “who is actually going to show up”, one accountable person wins.

The 5 things we commit to — in writing, every job

A promise with no enforcement is marketing. Here is each commitment and how it is actually enforced.

1

45-minute arrival inside South Jordan

Live-answered 24/7, boots on your porch no later than minute 45 inside SJ city limits (45–75 min adjacent cities).Enforced by: published policy on /response-time-guarantee/ with named exclusions.

2

2-year workmanship warranty / 90-day mold

Workmanship covered for a full two years, mold remediation 90 days. Transferable once to a new homeowner inside the covered period.Enforced by: Michael Bass personally reviews every warranty call. (385) 247-9359.

3

No Surprise Invoice

Written Xactimate scope before work begins. Any change costs the same as its signed change-order amount, not an invoice-time surprise.Enforced by: nothing executed without a written, signed change-order from you.

4

Direct insurance billing

On approved claims, we bill your carrier directly in Xactimate format. Your out-of-pocket is your deductible, as stated in your policy.Enforced by: carrier approval in writing before we close out; no post-approval reconciliation.

5

Same crew start-to-finish

The tech who does your inspection runs your drying monitoring. No franchise shift rotations, no mystery new face on day 3.Enforced by: single-crew assignment logged in our dispatch system; owner Michael paged on anything Cat 2 or Cat 3.

About True Day — FAQ

The questions people ask when they land on this page.

When was True Day founded?
The business was formally founded in March 2020 by Michael Bass, in South Jordan, Utah. Michael has field experience in water damage restoration that predates the formal founding.
Is True Day a franchise or part of a larger company?
No. True Day is independent — sole proprietorship, Michael Bass DBA True Day Water Damage Restoration. Single office at 11268 S 2865 W South Jordan. No franchise fees, no corporate parent, no national call center.
What services do you offer?
Water damage restoration (IICRC S500), mold remediation (S520), sewage cleanup (S500 Cat 3), fire + smoke damage restoration (S700-informed), biohazard cleanup (S540), storm damage response, and reconstruction under our Utah GC License #960332-3505.
Where exactly are you based?
11268 S 2865 W, South Jordan, UT 84095. GBP-verified storefront. Phone (385) 247-9359, live-answered 24/7.
What makes True Day different from other restoration companies?
Single-crew accountability, live-answered 24/7, direct insurance billing in Xactimate format, published commitments on response time + warranty + no-surprise invoicing, and a published review response policy. See the full comparison on /water-damage-restoration/ under “Why pick an independent SJ firm.”
NOT A FRANCHISE · NOT A LEAD BROKER

You get Michael Bass, not a call center.

True Day Water Damage Restoration is one locally-owned restoration company at one South Jordan address, serving the Salt Lake Valley since March 2020. Michael Bass answers the owner line, meets homeowners on site, signs off on every scope, and stands behind the written 2-year workmanship warranty personally. There is no master franchisor, no corporate marketing budget, and no license to protect by sending complaints upstream.

One owner on the line
Michael Bass takes the owner call personally during business hours. After-hours calls go to a live-answered dispatch service that pages the on-call lead within minutes, not a national queue.
W-2 crew, not subcontractors
Marcus Rivera, Sofia Mendoza, Daniel, and Alex are True Day employees carrying their own IICRC Registrant numbers. We do not use day-labor or dispatch to third parties. The person who extracts your water is on our payroll.
We don’t sell leads
When you call (385) 247-9359 you reach True Day, not a lead-exchange that forwards your call to three competing contractors. One scope, one estimate, one crew, one invoice.
One location, no royalty fees
11268 S 2865 W, South Jordan, UT 84095. No branch offices, no affiliates, no national brand assessment baked into the invoice. What you pay funds the work and the warranty, not corporate marketing.
Owner-signed warranty
The 2-year workmanship warranty is honored by Michael Bass, not escalated to a franchisor who may not approve the claim. If something fails, one phone call reopens the file.
Local accountability
Utah business with a public BBB profile, Utah Contractor License #960332-3505, IICRC Certified Firm #927354-5258 — all registered in Michael Bass’s name and verifiable in Utah public records.
What this means on your job: the person who inspects the loss, writes the scope, authorizes the equipment, bills the adjuster, and signs the final certificate of completion all answer to the same name. That is uncommon in restoration. If a franchise call-center or national lead-broker is faster for you, call them. If owner accountability matters more, call True Day at (385) 247-9359.

Verify our credentials yourself

Don’t take our word for any of this. Every number on this page is a public record in a database you can search. Click the Verify link beside each credential.

CredentialNumber / StatusIssuing BodyVerify
Utah General Contractor License#960332-3505 · ActiveUtah DOPL (Division of Occupational & Professional Licensing)Verify at DOPL →
IICRC Certified Firm#927354-5258 · CurrentInstitute of Inspection, Cleaning and Restoration CertificationVerify at IICRC →
BBB ProfilePublic profileBetter Business Bureau of UtahView BBB profile →
General Liability Insurance$1M per occurrence / $2M aggregateLiberty Mutual · COI available on requestCall for COI →
Workers’ CompensationEL $1M / $1M / $1MThe Hartford · COI available on requestCall for COI →
Business RegistrationMichael Bass DBA True Day Water Damage RestorationUtah Division of Corporations & Commercial CodeSearch Utah Business →
If a credential does not verify at the public source listed above, we want to know immediately. Call Michael Bass at (385) 247-9359. A number that doesn’t verify is not a number — we fix the record, not the marketing.

What we don’t do (and who we refer you to)

Restoration companies that claim to do everything either overpromise or subcontract silently. We’d rather tell you up front where our Utah contractor license and IICRC Firm scope ends — and who we’d call ourselves if we needed that work done.

We do not repair the source of the leak.
If your supply line, water heater, drain line, or appliance is still leaking, we work with your plumber or recommend one before extraction begins. Our scope starts after the water stops. Why: plumbing repair in Utah requires a separate plumbing license we don’t hold.
We do not do lead-paint renovation on pre-1978 homes.
If demo or rebuild on a pre-1978 South Jordan home disturbs painted surfaces, EPA RRP certification is required. We refer that portion to an RRP-certified subcontractor and coordinate the work; we never cut lead-painted surfaces ourselves without the right certification on site.
We do not do asbestos abatement.
If an older popcorn ceiling, floor tile, or pipe insulation tests positive for asbestos during a water loss, Utah requires a licensed abatement contractor. We stop, isolate the area, and refer to a licensed abatement firm; we resume after their clearance.
We do not perform roof repair.
If storm damage, ice dams, or a failed roof caused your interior water loss, we handle the interior drying, demolition, and rebuild — but roofing itself goes to a licensed Utah roofer. We can recommend one and schedule around their timeline.
We do not handle HVAC system repair.
We clean air duct contamination caused by a loss (smoke, mold, sewage aerosols), but we do not repair the furnace, A/C compressor, or coil mechanics themselves. HVAC repair goes to a licensed Utah HVAC contractor.
We do not negotiate your claim as a public adjuster.
We document the loss thoroughly, provide moisture logs, photos, and Xactimate-format scopes to your adjuster, and bill the carrier directly where allowed — but Utah law separates the contractor and public-adjuster roles. If you want independent claim representation, we can refer you to a licensed Utah public adjuster.
The honest version: we’re a water, mold, fire, sewage, and reconstruction specialist with Utah General Contractor and IICRC Firm credentials. Everything above falls outside those credentials, and we’d rather send you to the right license-holder than pretend we cover it.
MEET THE OWNER

Michael Bass, founder

Michael started True Day Water Damage Restoration in March 2020, out of a shop at 11268 S 2865 W in South Jordan. The company has stayed single-location on purpose — one owner, one license, one phone number, one warranty — because that is the structure that lets him sign off on every scope personally and honor the written workmanship guarantee without routing a complaint through a franchisor.

He holds the Utah General Contractor License (#960332-3505) in his own name, not under a parent entity. The firm carries the IICRC Certified Firm credential (#927354-5258) covering water, mold, and reconstruction. True Day has a public BBB business profile. All four field technicians — Marcus Rivera, Sofia Mendoza, Daniel, and Alex — are W-2 employees carrying their own IICRC Registrant numbers; the company does not subcontract field work.

What Michael brings to the owner conversation on a loss is the kind of specific restoration knowledge that only comes from running the trucks himself for six years in the same valley — Bonneville clay soil, Jordan Valley hard water on supply lines, Daybreak I-joist construction, finished-basement migration patterns, winter frozen hose bibs on north-facing walls. The decisions that matter on your job are made by someone who has made them on hundreds of jobs within 15 miles of your address.

How to reach Michael directly: during business hours, the owner line is the same (385) 247-9359 — just ask for Michael. After hours, the live-answered dispatch service pages the on-call lead within minutes; Michael is called in personally for anything over Class 3, Category 3, or commercial. If you ever can’t reach him through either path, email michael@truedaywaterdamagerestoration.xyz and he will call back within one business day.
BUYER GUIDE

How to vet a water-damage restoration contractor in Utah

Water damage is one of the few home emergencies where you have to pick a contractor fast, in distress, often at night. That’s exactly the conditions in which fraud lives. Here are the specific questions to ask any Utah restoration contractor before you sign a work authorization — including ours. The answers you want are not favorable to us by accident; they’re favorable because any contractor who can’t answer these shouldn’t be in your house.

1. "What is your Utah contractor license number?"
A number alone isn’t enough — ask for it and then verify at secure.utah.gov/llv while they’re standing there. The DOPL lookup shows the name on the license, the status, and the classification. A contractor who hedges on this question or whose license is in a different name than the company you’re hiring is a stop sign.
2. "What is your IICRC firm number?"
The IICRC is the industry body that writes the S500 water-damage standard. "IICRC Certified" without a firm number is a logo; a firm number is a verifiable credential. Search the IICRC Global Locator for the number they give you. The firm number should return a listing that matches the company name, address, and phone.
3. "Can I see a current Certificate of Insurance?"
A legitimate contractor can produce a General Liability COI (minimum $1M per occurrence) and a Workers’ Compensation COI from a named carrier within minutes — their agent emails it. "Bonded and insured" printed on a truck is not a COI. If a contractor’s crew gets hurt in your home and they don’t have Workers’ Comp, you can be liable.
4. "Is this your company, or are you a dispatcher for a national brand?"
Legitimate franchises are fine — the question is whether the person you’re talking to has authority to make scope decisions, or whether every change has to go upstream. If a complaint will route to a different state’s corporate office, know that before you sign.
5. "Will the technicians who show up be your employees or subcontractors?"
Subcontractors aren’t automatically bad, but you want to know who’s accountable. If a subcontracted technician damages something, is the company you hired responsible, or does their contract push liability back to the sub? Also: subcontractor crews rarely carry Workers’ Comp of their own, which flows back to question 3.
6. "Will I get a written scope before any work starts?"
A contractor who wants to start demolition before you’ve seen a written scope is the single biggest risk pattern. "Verbal estimate" converts to a six-figure invoice in the stories you’ve read about restoration gone wrong. The scope should be in Xactimate format (what your adjuster uses) and should list materials, equipment-days, and prices line by line.
7. "What are the terms of your workmanship warranty?"
"We guarantee our work" is not a warranty. Ask for the duration, the coverage scope, the exclusions, and whether it’s transferable if you sell the home. Ask whether you get it in writing before the first invoice. A warranty that only exists verbally is worth exactly as much as the next phone call you can place.
8. "Will I get daily moisture readings I can share with my adjuster?"
The IICRC S500 standard requires daily documentation of psychrometric readings and material moisture levels. A contractor who can’t produce the daily log, or who hands you a one-page "we dried it" invoice at the end, is billing for equipment-days they can’t justify. The log protects both you and the carrier from disputed charges.
9. "Will any additional charges require my written approval?"
Hidden damage discovered mid-demo is normal — insurance supplements handle this. The question is whether you’ll be told and asked before the contractor bills for it. "Change orders in writing, signed by homeowner before work starts" is the sentence you want in the contract.
10. "Can I verify your BBB status and read recent complaints?"
BBB accreditation isn’t mandatory, but the profile is public either way. Search BBB.org for the company name and look for the complaint history, the rating, and whether complaints were responded to. "A+" is the BBB’s top rating; "A" is still strong. "Not Rated" or "F" or a profile with multiple unanswered complaints is a warning.
If you don’t want to work through this list in a panic at 2am: this is why we publish our own answers to all 10 on the Credentials page and the About page. The license numbers, the IICRC firm number, the carrier names on our COIs, the warranty terms, the sample daily moisture log — all on the site, verifiable without a phone call. Any contractor who passes this list is a legitimate choice; True Day happens to be one of them.
2-YEAR WARRANTY · HOW TO USE IT

The warranty is a product, not a claim. Here’s how it actually works.

Every True Day water, fire, and reconstruction job comes with a 2-year workmanship warranty in writing, signed by Michael Bass personally, delivered at project close-out. It is not a verbal reassurance and it is not fine print. Here is what it covers, what it doesn’t, how to invoke it, and how fast we respond.

What’s covered

  • Workmanship on all mitigation work — if an area we dried shows moisture return (not caused by a new leak) within 2 years, we come back and re-dry at no charge.
  • Workmanship on all reconstruction work — drywall seams, texture, paint, flooring, baseboards, cabinets we installed. Failure of our installation is covered. Normal settling cracks under 1/16" are not failure.
  • Hidden damage missed during the original scope — if we re-opened a wall for a different reason and found moisture we should have identified originally, we repair it.
  • Mold stays 90 days (biological reality, not warranty term). If growth returns in a remediated area within 90 days of our clearance, we re-remediate.
  • The warranty is transferable once — if you sell the home within the 2-year window, the next owner inherits the remaining warranty period. Just email the new owner’s name to us and we transfer it in writing.

What’s not covered

  • A new water loss from a different source (that’s a new claim, not warranty work).
  • Damage caused by a plumber, HVAC contractor, or roofer who worked on the home after our project.
  • Normal wear on surfaces we didn’t install (we don’t warranty flooring that was already in the house).
  • Settlement cracks under 1/16" (industry-standard settlement, not failure).
  • Changes you made yourself after our completion (DIY paint, DIY trim, etc.).

How to open a warranty claim

  1. Call (385) 247-9359 and tell the dispatcher this is a warranty call. The call still goes to the live-answered line regardless of hour, but tagging it as a warranty call puts it on Michael’s return-call list for that same day.
  2. Have your project close-out packet ready if you can find it (project number, dates, carrier). If you can’t, we have the record on our side; your address is enough.
  3. We schedule a free re-inspection within 72 hours for South Jordan and adjacent cities. For non-emergency warranty issues, 72 hours is our commitment. For a warranty item that is actively causing new damage (rare — moisture return behind a wall), we respond under emergency SLA.
  4. We assess, document, and either repair or deny in writing within 14 days. Denials are in writing with the specific reason tied to the warranty terms, not a verbal brush-off.
  5. No deductible, no co-pay, no hourly charge on anything that falls under the warranty.
If the warranty answer is no, you still get the inspection report. If we determine the issue falls outside the warranty (new leak, plumber’s work, settlement, etc.), you still receive the written inspection report. You can use it to pursue the responsible party — your plumber, your builder, the next contractor — without paying us for the diagnostic. That report is yours.
PROJECT CLOSE-OUT

What the last day of your project should look like

The end of a restoration project is where contractors most often cut corners — the house looks mostly done, the deposit is paid, and the temptation to leave the last 2% half-finished is real. Our close-out protocol is a specific checklist run by the project lead on the last day, with the homeowner present. Here is what to expect.

The walkthrough itself (60-90 minutes)

  1. Walk every affected room with the project lead. We bring a tablet with the original scope, the daily moisture logs, and the project photo set. Each item on the scope gets checked against the current state of the room.
  2. Look for drywall imperfections — texture match, seams, nail-and-screw pops, paint lines. We mark anything that needs touch-up with blue painter’s tape before leaving the walkthrough. Touch-ups are done the next business day, not left for "later."
  3. Check paint coverage, trim gaps, and transitions. New paint next to existing paint should blend; transitions between new and existing flooring should sit flat; baseboard should be caulked where it meets drywall. Any issue gets taped.
  4. Look at flooring quality. New LVP installation: check for gaps at seams, lipping between planks, transitions at doorways. New carpet: check for seams in high-visibility areas, tackstrip anchoring at edges. Any issue gets taped.
  5. Open and close every door and drawer we touched. Cabinet doors, closet doors, bathroom doors. Operation should be the same as before the loss or better.
  6. Check that returns and registers are clear of poly and that HVAC was restarted correctly. Confirm no equipment is left in the home.
  7. Walk the exterior if we accessed the home from outside (dumpster placement, truck parking, any landscaping touched by hoses). Yard restored to original state.

The documentation handoff

At the walkthrough we hand you a physical folder (and send a PDF copy by email) containing:

  • The signed 2-year written workmanship warranty, dated and signed by Michael Bass.
  • Complete scope documentation: original inspection report, all moisture logs by day, Xactimate scope, all supplements, photographic record of before / during / after.
  • Final invoice showing carrier payments, deductible paid, and any outstanding balance (usually zero).
  • Depreciation recovery documentation — what the carrier held back pending completion, what we’re submitting to release, your expected recovery timing.
  • Care-and-maintenance notes for any specific finishes installed (how to clean the new LVP, when to re-caulk, how to protect the paint during cure).
  • Our direct contact information for warranty claims — the owner line number and the project lead’s email.

What happens after we leave

  • Within 24 hours: any blue-tape items from the walkthrough get completed. A tech returns to touch up, re-caulk, replace anything that was flagged.
  • Within 7 days: we submit the depreciation release documentation to your carrier for your recoverable depreciation payment.
  • 30 days later: optional 30-day check-in call from the project lead. We ask whether anything has settled, cracked, or needs attention. First settling cracks are normal and we address them under warranty.
  • Year 1 anniversary: if you’ve opted into our Home Protection Plan, you’re already on the inspection schedule. If not, you can request a courtesy inspection — we’ll check the restoration areas for any signs of long-term settling or finish issues.
What to do if something isn’t right at the walkthrough: tape it. Don’t accept "we’ll fix it later" verbally — tape it and we document it on the walkthrough form. Everything taped gets completed within 24 hours or the final invoice is held until it is. The walkthrough is your audit opportunity and we structure it so you have the right to flag anything, however small.
SECOND-OPINION SCOPE REVIEW

Already have an estimate? We’ll review it.

If you already received a water-damage scope from another Utah restoration contractor and you want an independent review before signing — we do that, in writing, at no cost to you. The service exists because scope quality varies more than most homeowners realize, and a second-eyes look often catches problems in both directions (padded scope lines, missing scope lines) before they become disputes.

What we review

  1. Category and Class determination. Does the inspection report (if included) support the Category 1/2/3 and Class 1/2/3/4 call? These determinations drive every downstream scope line.
  2. Equipment-day counts. Do the dehumidifier and air-mover counts and days line up with the IICRC S500 calculation for the affected area?
  3. Demolition scope. Flood-cut heights, carpet-and-pad removal, insulation removal — do they match the Category/Class and the documented wet boundary?
  4. Reconstruction scope. Drywall replacement square footage, texture match specification, prime-and-paint lines, flooring reinstall. Over-scoping and under-scoping both show here.
  5. Overhead-and-profit application. Is the O&P applied to the right subtotal at the right percentage (10%+10% Xactimate standard for carrier work)?
  6. Missing lines. What a scope doesn’t include matters as much as what it does. Common missed items: HVAC decontamination on Cat 2+ losses, antimicrobial application, final cleaning, haul-off of demo waste.

What you receive

Within 48 hours of receiving the scope documents, we send you a written review containing:

  • Line-by-line notes on the scope — flagging any items that look over-scoped (why) and any items that look under-scoped or missing (why).
  • Alignment check between the inspection findings and the scope lines.
  • Our Xactimate-based estimate for the same scope using the same inputs, so you can compare pricing on identical scope lines.
  • Specific questions to ask the original contractor before signing.
  • No sales pitch to switch contractors. The review stands on its own merit; if the review supports the original scope, we tell you that.

Why we do this

Because about half the second-opinion requests we handle result in the homeowner proceeding with the original contractor after confirming the scope is sound. The other half convert to us. Either way, we spent an hour reviewing a document and the homeowner got clarity before signing a work authorization that commits them to a scope. Over time this approach has made us the go-to second opinion for Salt Lake Valley adjusters who want an independent review on a disputed scope — which turns into real referral work when a legitimate conflict emerges.

What to send us

Email office@truedaywaterdamagerestoration.xyz with:

  • The Xactimate scope PDF the contractor provided.
  • Their inspection report if included.
  • Any moisture readings or photos they shared.
  • Your carrier name and claim number (so we can review in the same Xactimate ZIP-code pricing basis).
  • Any specific questions you have about particular line items.
What this isn’t: this isn’t a tactic to criticize other Utah contractors. Most Utah restoration contractors write honest scopes; the review usually confirms that. The service exists for the exceptions, and for homeowners who want independent eyes before signing a document that commits them financially. If the review finds a competing scope is clean and well-written, we say so — in writing — and recommend you proceed with that contractor.
THE LEGAL DISTINCTION

Restoration contractor vs. public adjuster — what each one legally does

On water-damage claims, homeowners sometimes ask us to "negotiate the claim" or "deal with the insurance company for me." We are a restoration contractor; that role has specific legal limits in Utah that we don’t cross. If you want independent representation that advocates for a larger claim payout, that is a public adjuster’s role — a separate licensed profession. Here is the distinction and when you need each one.

What a restoration contractor (us) does

  • Inspects the loss and determines IICRC S500 Category, Class, and loss boundary.
  • Writes the Xactimate scope specifying the restoration work and its cost.
  • Submits the scope to the carrier for approval.
  • Performs the mitigation, demolition, and reconstruction work covered by the approved scope.
  • Direct-bills the carrier for the work performed.
  • Requests supplements when hidden damage is discovered during work — with documentation and carrier approval, not negotiation.

What a public adjuster does

  • Reviews the homeowner’s insurance policy and interprets coverage terms.
  • Represents the homeowner’s interests directly in claim negotiations with the carrier.
  • Advocates for a larger claim payout, including challenging coverage denials, pursuing additional damage claims, and negotiating depreciation.
  • Charges a fee (typically 10-20% of the eventual settlement) rather than being paid by the carrier.
  • Does NOT perform the restoration work itself — that’s the contractor’s role.

Why Utah law separates these roles

Utah law prohibits a restoration contractor from acting as a public adjuster, and vice versa, because the roles have different and sometimes conflicting incentives. A contractor advocating for a larger payout on work they themselves will perform is a conflict of interest — the contractor benefits from the larger scope. The public adjuster role is independent of the restoration work, which keeps the advocacy function separate from the construction work.

When you need a public adjuster

  • The carrier denied your claim and you believe it should have been covered.
  • The carrier’s scope substantially understates the loss and your contractor’s documentation isn’t resolving the dispute.
  • You have a complex policy with multiple coverage layers that need interpretation (commercial property, high-value homes, specific endorsements).
  • The claim is large enough (typically $25,000+) that a 10-20% fee is worth it to maximize recovery.
  • You don’t have the time or energy to handle the back-and-forth with the carrier yourself.

When you probably don’t need one

  • Routine covered water-damage claim with a well-documented scope — standard carrier approvals usually proceed without needing advocacy.
  • Claim is small (under $10,000) — the public adjuster fee may exceed the additional recovery.
  • You have a straightforward policy and the claim fits clearly within sudden-and-accidental coverage.
If you need a Utah public adjuster referral: we can point you toward licensed Utah public adjusters we have worked parallel to on past jobs. We don’t take referral fees, and we don’t require you to use any particular one — the choice is yours. The point of the referral is to connect you with someone who does the advocacy role we can’t legally do. If your claim moves through without issue, you don’t need one; if you hit a dispute we can’t resolve through supplements, this is the next door to knock on.

About True Day — frequently asked questions

How long has True Day been in business?
True Day Water Damage Restoration started in March 2020 — over six years operating in the Salt Lake Valley from the South Jordan address at 11268 S 2865 W. Michael Bass is the founder and continues to run the company as owner-operator.
Is True Day a franchise?
No. True Day is independently owned by Michael Bass — not part of any franchise system, not a national brand, not a lead broker. One location, one license, one owner-signed warranty. No corporate royalty or marketing fee is built into the invoice.
Does True Day use subcontractors or employees?
All four field technicians (Marcus Rivera, Sofia Mendoza, Daniel, Alex) are W-2 employees carrying their own IICRC Registrant numbers. True Day does not use day-labor or dispatch to third-party restoration subs. Specialty work outside our scope (plumbing, roofing, lead-paint abatement, asbestos) goes to licensed Utah subcontractors we coordinate with.
What credentials does True Day hold?
Utah General Contractor License #960332-3505, IICRC Certified Firm #927354-5258, Public BBB profile, General Liability $1M/$2M (Liberty Mutual), Workers’ Comp through The Hartford. Business registered in Utah as Michael Bass DBA True Day Water Damage Restoration. All credentials verifiable through public state and industry databases.
What areas does True Day serve?
Primary service area: South Jordan plus adjacent Salt Lake Valley cities — Riverton, Herriman, West Jordan, Bluffdale, Draper, Sandy, Salt Lake City, Cottonwood Heights, and the Daybreak master-planned community. Written response-time commitments scale with distance (45-min South Jordan, 60-min adjacent, 75-min mid-valley, 90-min SLC). Outside the 20-mile ring we give honest phone ETA and refer to a closer IICRC Certified Firm when faster matters.
Can I reach the owner directly?
Yes. During business hours Michael takes the owner line at (385) 247-9359 — ask the dispatcher for Michael by name. After hours the live-answered dispatch service pages him for high-complexity scenarios (Class 3, Category 3, commercial). Email: michael@truedaywaterdamagerestoration.xyz for anything not time-urgent.
COMMUNICATION STRUCTURE

How we actually communicate with you during a multi-week project

Restoration projects run 2-6 weeks on average. Communication is the single biggest variable in whether you feel in control of the process or anxious throughout it. Rather than make vague promises about "good communication," here is specifically how our communication structure works day by day.

One named project lead per job

One specific technician is assigned as the project lead for your entire job — same person from inspection through final walkthrough. You get their name, their direct contact (phone and email), and their IICRC Registrant number on the first day. The project lead is your single point of contact; other crew members work the job but questions and decisions route through the lead.

If the project lead is off-shift (nights, weekends) and something comes up, dispatch pages Michael for anything that can’t wait. Non-urgent questions wait until the project lead is back on shift; urgent questions escalate to Michael directly.

Daily morning check-in

Every active project day, the project lead sends a short morning text to you (and separately to your adjuster if direct billing applies) covering:

  • What phase of the work today addresses (drying day 2, demo complete, drywall hang starting, etc.).
  • Which crew members will be on site and roughly when they’ll arrive.
  • Whether any other trades will be on site (plumber, roofer, electrician coordinating with us).
  • Expected end-of-day state (what will be done, what will remain).
  • Any schedule change from the written project timeline — with the reason.

The morning text is 3-5 lines, not a wall of text. The purpose is predictability — you know what today looks like before it starts.

Daily moisture log (during active drying)

During the drying phase, the project lead sends you the completed daily moisture log at the end of each day — the same document that goes to the adjuster. The log shows every reading point, every reading, and the day’s trend toward dry standard. This isn’t just documentation; it is your audit evidence for the equipment-days on your invoice. You see the drying progress as the carrier sees it.

End-of-day walkthrough (for occupied projects)

If you’re home when the crew leaves, the project lead walks the work area with you briefly — 5-10 minutes — showing what was done that day, confirming equipment is running correctly for overnight (if drying phase), noting anything that needs your attention. If you’re not home, the equivalent happens by text and photo.

Weekly scheduled call (for longer projects)

On projects running 2+ weeks (most reconstruction phases), we schedule a weekly 10-15 minute phone call with the project lead to cover the next-week schedule, decisions coming up, and any concerns. This replaces random texting during the week with one planned conversation — easier to prepare for and more productive than back-and-forth.

Escalation path when something isn’t right

  1. Project lead first — most issues resolve there same day.
  2. If project lead can’t resolve or is off-shift, Michael Bass directly at (385) 247-9359.
  3. If Michael can’t resolve to your satisfaction, you still have the warranty, the BBB profile, and the standard dispute paths. We’d rather fix it before it reaches those; it almost never has to.
What you can expect NOT to happen: you won’t call the office and get bounced to voicemail. You won’t text the project lead and wait 48 hours. You won’t come home from work and find unexplained equipment removed or added. You won’t get a surprise invoice at project close. The communication structure above exists specifically to prevent those common restoration-industry problems.

Verify us yourself

Every claim here is cross-checkable at the issuing body. One click each.

Our word on reviews

Every review you see on our Google, BBB, Yelp and Facebook profiles is from a real homeowner we actually worked for. We ask for them the same way every time, from every customer, and we live with the result.

  • We never offer discounts, gift cards, raffles, or any other incentive in exchange for a review.
  • We never filter — nobody gets asked an “are you happy?” question before the review link is sent.
  • We never post reviews on behalf of customers, from staff accounts, or from family.
  • We never buy, trade, or import reviews from any third party.
  • We never respond to a critical review by trying to get it removed. We respond publicly, fix what we can, and leave the review up.

If you ever see a review on one of our profiles that doesn’t sound like a real True Day job, call (385) 247-9359 and tell us. We’ll flag it for the platform ourselves.

True Day entity facts

Every row below is a verifiable fact. Nothing on this table is estimated, rounded, or marketing-adjusted.

FieldValue
Legal business nameTrue Day Water Damage Restoration
Legal structureSole proprietorship — Michael Bass DBA
OwnerMichael Bass
Business startedMarch 2020
Street address11268 S 2865 W, South Jordan, UT 84095 (staffed office)
Phone(385) 247-9359 — one number, no tracking variants
Hours24 hours a day, 7 days a week, 365 days a year (live-answered)
Utah Contractor License#960332-3505 (DOPL)
IICRC Certified Firm#927354-5258
BBB statusPublic BBB profile
General Liability insurance$1M / $2M through Liberty Mutual
Workers’ Comp insuranceThe Hartford — EL $1M / $1M / $1M
Workmanship warranty2 years, transferable once to a new homeowner within the covered period
Service areaSouth Jordan, West Jordan, Riverton, Bluffdale, Herriman, Draper (dispatched from the South Jordan office)
Named W-2 techniciansMarcus Rivera (IICRC WRT, ASD, AMRT), Sofia Mendoza (IICRC WRT, AMRT), Daniel (IICRC WRT, ASD), Alex (IICRC WRT, ASD)
Financing partnerWisetack (soft credit check, 3–24 months)

Make sure you’re calling us, not someone else

Several Utah restoration companies use words that overlap with our name — “True,” “Day,” “South Jordan,” or “Restoration.” The specific business behind this website is identified by all five of the following at once:

  • Legal name: True Day Water Damage Restoration
  • Owner: Michael Bass
  • Address: 11268 S 2865 W, South Jordan, UT 84095
  • Phone: (385) 247-9359
  • Utah contractor license: #960332-3505

If any one of these doesn’t match the record you’re looking at, you’re looking at a different company. We are not affiliated with and do not share crews or ownership with any other restoration business.

About True Day — the questions buyers ask us by name

Four questions people type into Google specifically about this business. Answered with locked facts, in one short paragraph each.

Is True Day Water Damage Restoration a franchise?

No. True Day is a single-location, independently-owned restoration company based in South Jordan, Utah. It is not a franchise, not part of a national brand, and not affiliated with any multi-location operator. Owner Michael Bass holds the Utah General Contractor license (#960332-3505) in his name. The business is the only location — no branch offices, no affiliate network.

Who owns True Day Water Damage Restoration?

Michael Bass, founder and owner since March 2020. The legal entity is Michael Bass DBA True Day Water Damage Restoration — a sole proprietorship, not an LLC or corporation. Michael is a named signatory on every job, every warranty, and every claim handoff. The 4-person technician crew (Marcus Rivera, Sofia Mendoza, Daniel, Alex) are all W-2 employees, not subcontractors.

Where is True Day Water Damage Restoration based?

11268 S 2865 W, South Jordan, Utah 84095 — a staffed office. Dispatch radius from this address covers South Jordan (typical ~15 min), West Jordan (~20 min), Riverton (~25 min), Bluffdale (~25 min), Herriman (~30 min), and Draper (~35 min). We do not service areas outside that radius; large losses beyond the 6-city zone are referred or coordinated with a mitigation partner.

Is the phone number (385) 247-9359 a national call center?

No. The call rings our own line in Utah. During business hours it is answered by a True Day team member; after hours it rolls to a live-answered answering service that dispatches the on-call crew in real time. It is not a national hotline, not a lead-broker number, and not an auto-attendant menu.

What we won’t do — even when asked

Every page like this talks about what a company stands for. Easier way to see the same thing: here’s what we refuse to do, even when it costs us the job.

Insurance ethics

  • Not inflate scope to help a homeowner meet their deductible or boost settlement. This is insurance fraud. Carriers watch for it; both of us would lose.
  • Not sign a scope you haven’t seen. Written estimate before authorization, every time.
  • Not claim coverage for a loss we think is excluded (gradual leak, flood, uninsured peril). We’ll say so and document the honest category.
  • Not add fictitious supplements. Supplements are for real discoveries during work, not scope padding.

Sales ethics

  • Not scare you into same-day commitment. Our estimate is yours to think about.
  • Not use high-pressure tactics about mold risk, structural danger, or health effects beyond what the IICRC standards and CDC/EPA guidance actually say.
  • Not recommend scope you don’t need to drive job size. If your loss is small and simple, our estimate reflects that.
  • Not disparage specific competitors by name. We’ll explain how we work differently; we won’t say “company X is bad.”

Review ethics

  • Not ask for fake reviews from employees, friends, or paid review services
  • Not threaten customers who leave honest negative reviews with legal action or non-disparagement clauses
  • Not remove negative reviews by pressuring the reviewer; we respond publicly and fix the underlying issue

Workmanship ethics

  • Not cover unresolved moisture with drywall + paint. If it’s not dry to standard, reconstruction doesn’t start.
  • Not skip documentation because the carrier might not notice. The documentation is for you.
  • Not use non-EPA-registered antimicrobials because they’re cheaper or more convenient.

Why we publish this

You can call us on any of the above. If we ever behave inconsistently with what’s written here, we expect to be told — and we’ll fix it or refund it, whichever makes sense.

Question about our ethics?Call (385) 247-9359. Michael Bass answers directly.

2020-2026: how we grew without franchising

True Day started in March 2020 serving Utah. Six years in, here’s the honest trajectory and the choices we’ve made deliberately.

What we chose to grow

  • Technician count — from 1 (Michael) at launch to 4 W-2 technicians today. Each hire was for a specific capability gap (adding AMRT when mold scope grew, adding ASD when drying complexity increased).
  • Service scope — started with water damage. Added mold remediation as the natural adjacency. Added fire restoration under IICRC S700. Added sewage cleanup separately. Reconstruction added when the Utah GC license came through.
  • Geographic coverage — started South Jordan + immediate adjacent cities (WJ, Riverton). Expanded as crew capacity + dispatch time made additional cities serviceable. Current confirmed radius: SJ, WJ, Riverton, Herriman, Bluffdale, Draper. Outer cities (Sandy, SLC, Syracuse, Cottonwood Heights) served with longer dispatch times.
  • Equipment inventory — grew with job volume. Industry-standard brands throughout (Phoenix, Dri-Eaz, FLIR, GE Protimeter).
  • Documentation workflow — invested in standardized photo + reading + Xactimate scoping from year 1. Pays back on every single job.

What we chose NOT to grow

  • Franchise units. Every franchise system we looked at traded quality control for scale. We can’t be in every market and still have Michael on every initial scope visit.
  • Subcontracted crews. Easier to scale, worse for consistency + accountability. We’re a W-2 shop and will stay one.
  • Lead-generation partnerships. We don’t pay for referral networks that mark up our work to the homeowner. The pricing we quote is the pricing we work for.
  • Second location. Keeps costs manageable + keeps owner-operator model intact. One phone, one office, one crew.
  • “Preferred vendor” exclusives. We work with every carrier directly. We’re not locked into a single insurer’s pricing or scope dictation.

Where we are in 2026

41 Google reviews averaging 5.0. Public BBB profile. 4 W-2 technicians with current IICRC credentials. Utah GC license + IICRC Firm status both active. Clean DOPL complaint history. $249/year Protection Plan for recurring customers. Direct insurance billing with every major Utah carrier.

Where we’re going

More depth, not more locations. More specialization within the four technicians (Marcus adding newer certifications, Sofia expanding AMRT depth). Better documentation workflow continuously. Protection Plan growth with existing + new customers. Keeping Michael on every initial scope + close-out even as volume grows.

Have a question about our story or scope?Call (385) 247-9359. Michael Bass answers directly.

Who decides what — our actual decision-authority chart

In most restoration companies, you have no idea who’s making the decision about your job at any moment. In a company of five people (four techs + the owner), everyone has clear authority and clear limits — and you benefit from knowing which call to make when something comes up.

DecisionWho has authorityWho you talk to
On-site scope adjustment during drying (adjusting air mover placement, swapping dehu)Lead techYour lead tech
Change order up to $500Lead tech after calling in to ownerYour lead tech
Change order over $500Owner (Michael)Owner, usually same day
Insurance scope dispute with adjusterOwnerOwner handles directly; you’re copied on the correspondence
Warranty claim after job completionOwnerOwner, direct line
Scheduling / dispatchOwner (also answering service for after-hours triage)Main line (385) 247-9359
Billing / payment / financingOwnerOwner
Equipment issue / safety concern during jobAny tech can halt the work immediatelyAny tech on site; followed up by owner

Why we structure it this way

  • Fewer people = fewer handoffs = less miscommunication
  • Clear limits mean lead techs can keep the job moving without waiting on the owner for every small decision
  • Clear escalation means you know who to call for the kind of decision you need made

What this means for your experience

  • You’ll primarily deal with one lead tech during the active job (continuity by design)
  • Insurance interactions almost always route through the owner — the lead tech focuses on the work, not the paperwork
  • Any issue after job completion goes directly to the owner, not to a customer-service queue

If you’re used to larger restoration companies where you talk to a dispatcher, then an estimator, then a crew lead, then a project manager, then a billing department, this will feel different. It’s a smaller company by design, with the trade-offs that come with that.

What we won’t do for a dollar — our operating ethics

Every restoration company claims to be honest and ethical on their About page. We’d rather tell you specifically what we won’t do, so you can tell whether that’s true by what we do (or don’t) when the moment comes:

Specific things we won’t do, even if it costs us the job:
  1. We won’t waive or discount your insurance deductible. Doing so is insurance fraud in Utah, and we won’t commit fraud for a sale.
  2. We won’t inflate a scope to maximize a claim. If a job scopes at $4,000, we don’t write $8,000 to leave “room for the adjuster.” We write what the work is.
  3. We won’t pretend scope that isn’t there. If your drywall is dry, we don’t tell you it needs to come out. If moisture readings are at dry standard, we don’t bill another day of equipment.
  4. We won’t tell you a loss is bigger than it is to upsell demolition. “Precautionary demo” is a tactic some restoration companies use to inflate scope. We cut only materials that have to come out per IICRC standard, documented with photos and moisture readings.
  5. We won’t pressure you to decide fast. You can get a second estimate without us making you feel bad about it. If you want to pause before signing, we tell you how to keep moisture conditions stable during the pause.
  6. We won’t bill for mold remediation that wasn’t needed. Visible growth within 10 sq ft is a specific remediation scope, not a $4,000 containment event with air sampling and lab testing you don’t need.
  7. We won’t buy reviews, write our own, or ask customers to post before the job is done. Reviews come from actual completed jobs, after the customer has decided they want to post one.
  8. We won’t train our techs on sales scripts or push them to upsell during drying checks. Techs do the work; the owner handles any scope-change conversation.
  9. We won’t take a job we can’t do well. If your scope is outside our ability or outside our radius for a critical response, we tell you honestly and give you a name of someone better fit.
  10. We won’t fight a legitimate warranty claim. If something we did fails within 24 months, we come back and fix it — we don’t make you prove intent to abuse the warranty before we honor it.

How you’ll know whether we hold to this

  • Our estimates come with line-item scope you can look at and understand — not opaque totals
  • Our moisture logs are shared with you daily during drying — so you see the readings and the decisions they drive
  • Our scope changes come with written change orders before the work — so there’s no surprise bill
  • Our warranty is honored without a fight — if we get it right on the first visit, there’s nothing to argue about

Michael Bass personally signs off on these commitments. If you ever experience something that contradicts this list, call him at (385) 247-9359 directly. We’d rather hear about it than have you walk away.

Utah professional ties + community involvement (honest + specific)

Here’s an honest account of our professional affiliations and community involvement — without the usual “proud members of the community” marketing language. What we’re actually part of and what we’re not:

Professional affiliations:
  • IICRC Certified Firm (#927354-5258) — firm-level membership; current and in good standing
  • Utah DOPL — licensed general contractor (#960332-3505)
  • BBB Accredited — A grade; current accreditation
  • Utah Division of Corporations — registered business entity
What we participate in:
  • IICRC Regional Chapter meetings (periodic attendance)
  • Industry trade publications (readership + occasional contribution)
  • Equipment manufacturer training programs (periodic)
  • Utah DOPL continuing education programs (required for license maintenance)

What we DON’T claim

  • Not a member of chambers of commerce we haven’t joined
  • Not affiliated with national brand or franchise
  • Not a “preferred vendor” for insurance carriers unless we specifically are (we work with many; we’re not formally “preferred” for any specific carrier)
  • Not sponsoring events or charitable causes we haven’t actually sponsored

South Jordan community

  • SJ-based business since 2020
  • Office at 11268 S 2865 W — staffed, real address
  • Primary customer base is SJ + adjacent cities
  • Owner (Michael) is a Utah resident; W-2 crew are Utah residents

Specific community involvement

  • Honestly, we’ve been focused on the business operations since starting in 2020; our community involvement has been informal rather than programmatic
  • Occasional donation or support to specific local causes when they come up through customer relationships
  • Owner occasionally mentors newer-to-industry restoration techs informally
  • We don’t have a formal community-giving program; we’re a small sole proprietorship, not a corporation with a community-affairs budget

What this means in practice

  • We’re a small Utah-owned business serving Utah homeowners — not a franchise satellite or out-of-state operation
  • We’re genuinely local but not performatively so
  • If your preference is to hire a locally-owned, independent operator, that’s what we are
  • If your preference is to hire a big-brand national franchise with corporate marketing resources, we’re not that

Where we could grow

  • Formalizing a few specific community partnerships we’ve thought about
  • Specific partnerships with real-estate agents and property managers (currently informal)
  • Potential participation in Utah restoration-industry group leadership
  • These are things that may evolve; we don’t advertise them until they’re real

Why we’re honest about this

  • “Pillar of the community” marketing language is overused and often doesn’t mean anything specific
  • You hiring us for your water damage shouldn’t depend on our charity involvement — it should depend on our methodology, team, and standards
  • If we were doing significant community work, we’d note it specifically; we’re not, so we don’t claim it
  • Honesty here is consistent with how we handle everything else — specific, verifiable, not inflated

If you want to know whether we specifically support something you care about, ask. We’ll be straight about whether we’re involved.

How we actually run the company

True Day is Michael Bass’s sole proprietorship — one owner, one office, four technicians, serving Utah since 2020. The company has grown slowly on purpose. Here is the operational philosophy that drives the pace:

One owner on every job file. Michael reviews every scope, every invoice, every warranty claim. There is no project-manager layer between the homeowner and the ownership decision. If something is wrong, there is one phone call to make, and it reaches the person who can fix it.
No franchise, no branches. One office in South Jordan. Growth happens by hiring one W-2 technician at a time — not by opening a second location. Second locations dilute oversight, which dilutes quality.
Capacity-honest intake. If we are already running at full crew utilization, we say so on the call rather than taking the job and scheduling it late. A referred-out job is better than a delayed one for the homeowner.
Documented, not promised. Every operational standard we publish — 2-year warranty, same crew start to finish, W-2 only, 24/7 live-answered — is written into our scope documents and audited. Promises on a homepage are easy; delivery is what the audit shows.
Slow by design. Industry benchmarks say a company our size should have 8-12 technicians. We have four. The gap is deliberate — four technicians at the quality bar we want is better business than twelve at a lower one.

None of this is marketing framing — it is how the business is structured, and it is why we’ve grown the way we have rather than the way most firms do.

What “True Day” means — and why we picked it

Company names in restoration tend toward either hyper-literal (“Fast Water Removal”) or vague-aspirational (“Premier Restoration Solutions”). We went with neither. Here is where the name came from and what it is supposed to stand for:

The honest day. A “true day” is a day where what you said you’d do is what you did. In restoration — a service hired during a bad week in a homeowner’s life — showing up when you said, with the scope you quoted, is the thing that matters most. The name is a daily reminder of the standard.
Not a Michael Bass namesake. Many owner-operated firms are named after the owner. Michael chose not to go that route because the business is bigger than any one name on a door. A W-2 crew, documented processes, and a transferable warranty all persist beyond one person’s identity.
Not a geographic name. Deliberately didn’t include “Utah,” “Salt Lake,” or “South Jordan” in the business name. If the service area grows (one new technician at a time), the name doesn’t need to be rebranded. If it stays local, the name still fits.
Not aspirational. “Premier” and “Elite” and “Best” belong on marketing copy, not on a company name. The name is a value the company tries to earn, not a claim it starts with.
What it means in practice. If we quote a scope, we hold the price. If we promise a timeline, we hold it or we communicate the change in writing. If we commit to being on-site at 10, we’re on-site at 10. A “true day” isn’t marketing — it’s the operational standard behind every job.

None of this is a story that sells more water-damage jobs. It is just the honest version of why the sign on the door says what it does.

Our review response policy

Reviews are how homeowners check us before they call. This is how we handle them.

We ask every customer. Not just the ones we expect to be happy. No screening customers before sending a review link.
We respond publicly. To positive and critical reviews alike, under the True Day name.
Critical reviews stay up. We never pressure a reviewer to remove or change a review. We respond publicly, fix what we can, and leave the review in place.
We fix the issue, not just the reply. If a review points to a real problem on a job, we contact the homeowner to make it right — including under our written warranty where it applies.
No private details in replies. Our public responses don’t disclose a customer’s address, claim details, or anything they didn’t share themselves.

Had an experience you want to tell us about directly? Call (385) 247-9359 and ask for Michael Bass.