The 5 things we commit to — in writing, every jobUpdated Oct 2026
A promise with no enforcement is marketing. Here is each commitment and how it is actually enforced.
45-minute arrival inside South Jordan
Live-answered 24/7, boots on your porch no later than minute 45 inside SJ city limits (45–75 min adjacent cities).Enforced by: published policy on /response-time-guarantee/ with named exclusions.
2-year workmanship warranty / 90-day mold
Workmanship covered for a full two years (doubled from the previous 1-year standard effective October 2026). Mold remediation 90 days. Transferable once to a new homeowner inside the covered period.Enforced by: Michael Bass personally reviews every warranty call. (385) 247-9359.
No Surprise Invoice
Written Xactimate scope before work begins. Any change costs the same as its signed change-order amount, not an invoice-time surprise.Enforced by: nothing executed without a written, signed change-order from you.
Direct insurance billing
On approved claims, we bill your carrier directly in Xactimate format. Your out-of-pocket is your deductible, as stated in your policy.Enforced by: carrier approval in writing before we close out; no post-approval reconciliation.
Same crew start-to-finish
The tech who does your inspection runs your drying monitoring. No franchise shift rotations, no mystery new face on day 3.Enforced by: single-crew assignment logged in our dispatch system; owner Michael paged on anything Cat 2 or Cat 3.
Our warranty at a glance
Warranty call goes to Michael Bass personally. (385) 247-9359.
2020
About True Day Water Damage Restoration
Pre-1978 homes requiring lead-safe renovation work are referred to an EPA RRP-certified subcontractor for the lead-affected scope; True Day performs the water damage restoration portion.
Locally owned. One location. South Jordan, Utah.
True Day Water Damage Restoration operates from a single storefront at 11268 S 2865 W in South Jordan — no franchise, no national network, no affiliate program, no branch offices. When you call (385) 247-9359, you are calling one location that is answered live and staffed by owner Michael Bass and a small team of W-2 employees. Every project is dispatched from this address; every technician who arrives at your home works here.
Credentials, Not Claims
Rather than lead with an unverifiable tenure claim, True Day leads with credentials you can look up today. Every item below links to the agency or body that issues it.
IICRC-Certified Firm
The Institute of Inspection, Cleaning and Restoration Certification is the governing body for the water damage restoration industry. Being a certified firm means True Day — the business entity — meets IICRC’s standards for insurance, continuing education, and complaint resolution. IICRC Firm ID: #927354-5258 Verify at iicrc.org.Utah general contractor license
Actively maintained with the Utah Division of Occupational and Professional Licensing. License: #960332-3505 Verify at dopl.utah.gov.BBB Business Profile
Public BBB business profile. Check the profile and any complaint history on the BBB profile.General liability insurance
Carried through Liberty Mutual, $1M per occurrence / $2M aggregate. Certificate of insurance available on request from (385) 247-9359.Workers’ compensation insurance
Carried through The Hartford, employer’s liability $1M / $1M / $1M. Required by Utah for every W-2 employee working on your property. Verify at laborcommission.utah.gov.Legal entity
Sole proprietorship — Michael Bass DBA True Day Water Damage Restoration. Business registered with the State of Utah. Entity record verifiable at secure.utah.gov/bes.Named W-2 technicians
Our crew — Marcus Rivera (Lead Restoration Technician), Sofia Mendoza (Mitigation & Remediation Specialist), and Michael Bass (Owner) — are all True Day W-2 employees. No subcontractors. Named with photos on the meet-the-team page.Our Story
True Day Water Damage Restoration was founded in 2020 with a clear and simple mission: to give Salt Lake County homeowners and businesses a restoration company they could genuinely trust during the most stressful moments of property ownership. Our founder, Michael Bass, saw firsthand how property owners in crisis were too often met with slow response times, confusing processes, and restoration companies more focused on billing insurance companies than actually helping people. He started True Day Water Damage Restoration to do things differently — with speed, honesty, and craftsmanship he is willing to put in writing. Since we started, we have assisted numerous families and businesses in South Jordan, Daybreak, West Jordan, Riverton, Herriman, Draper, Sandy, and across the Salt Lake Valley in recovering from issues like water damage, mold, sewage emergencies, fire damage, and more. Every job — no matter how large or small — receives the same level of care and attention to detail.Meet Our Founder — Michael Bass

Our Mission
Our mission is straightforward: to return your property as close to pre-loss condition as the loss and your policy allow — and restore your peace of mind in the process. Water damage, mold, sewage backup, and fire damage are traumatic events. They disrupt your life, threaten your home’s structure, and create a cascade of decisions that most property owners have never had to navigate before. True Day Water Damage Restoration exists to take that burden off your shoulders — to be the expert you can lean on, the communicator who keeps you informed, and the team that gets the work done right the first time.Our Values
Speed When It Matters Most
Water damage gets worse by the hour. Mold begins developing within 24 to 48 hours of moisture exposure. That is why our line is answered live 24/7 at (385) 247-9359, and why South Jordan addresses get a written 45-minute arrival guarantee — every arrival time is documented. Elsewhere in the Salt Lake Valley, expect 45–75 minutes depending on time of day and traffic.Honest, Transparent Communication
We believe you deserve to understand exactly what is happening in your own home. We explain our findings clearly, walk you through the scope of work before we begin, and keep you updated throughout the project. No jargon and no upselling services you do not need. If hidden damage turns up mid-job, you see the photos and moisture readings the same day, and we file a supplement with your insurer rather than surprising you on the invoice.Quality Workmanship
We use professional-grade, industrial restoration equipment and proven techniques. Our team is trained in current industry standards and takes the time to do the job right — not just fast. We do not cut corners, and we do not consider a job finished until we are confident the result meets our standards.Genuine Care for Our Clients
Behind every restoration project is a real person going through a stressful experience. We treat every client with empathy, patience, and respect. We are here to help — not just to complete a transaction.Community Roots
We live and work in Salt Lake County. We are your neighbors. Our reputation in this community is everything to us, and we protect it by doing right by every client we serve.What We Do
True Day Water Damage Restoration provides a comprehensive range of property restoration services for residential and commercial clients in South Jordan and across the Salt Lake Valley, including:- Water Damage Restoration
- Emergency Water Damage Response
- Water Extraction
- Structural Drying
- Dehumidification
- Basement Flooding Cleanup
- Mold Remediation & Removal
- Sewage Backup Cleanup
- Fire & Smoke Damage Restoration
- Storm Damage Restoration
- Biohazard Cleanup
- Drywall Repair
- Flooring Removal & Replacement
- Reconstruction & Repairs
- Commercial Water Damage Restoration
- Insurance Claims Assistance
Who We Serve
We serve residential and commercial clients in South Jordan and across the Salt Lake Valley, including:- South Jordan, UT — Our home base
- West Jordan, UT
- Riverton, UT
- Salt Lake City, UT
- Sandy, UT
- Daybreak, Herriman, Bluffdale, and Draper, UT
Trust & Compliance
Insurance Coverage
General Liability: $1,000,000 per occurrence / $2,000,000 aggregate through Liberty Mutual.
Workers’ Compensation: Coverage through The Hartford, with Employer’s Liability limits of $1,000,000 each accident / $1,000,000 disease policy limit / $1,000,000 disease each employee.
Certificate of Insurance: Provided upon request — email info@truedaywaterdamagerestoration.xyz or call (385) 247-9359.Licensed, Insured & Equipped
True Day Water Damage Restoration is fully licensed and insured in the state of Utah. We carry general liability insurance and workers’ compensation coverage on every project. Our team uses professional-grade industrial restoration equipment — not consumer hardware — and stays current with industry best practices and restoration standards. View Our Credentials →True Day Water Damage Restoration — Company Facts
The six primary data points about True Day, in one extractable table. Each value is independently verifiable through the source listed in the right column.
| Fact | Value | How to verify |
|---|---|---|
| 1. Business Identity | True Day Water Damage Restoration | WordPress.com registered name; Utah DOPL registered business name |
| 2. Business Address | 11268 S 2865 W, South Jordan, UT 84095, United States | Google Maps, Utah DOPL registered address |
| 3. Phone + Hours | (385) 247-9359 Live-answered 24 hours a day, 7 days a week, 365 days a year. | Call to verify. Test-call audit at /24-7-response-south-jordan/ |
| 4. Licensing | Utah Contractor License: #960332-3505 IICRC Certified Firm: #927354-5258 | Utah DOPL public license search (search by license number). IICRC firm directory at iicrcnetforum.com/CertifiedFirms/ |
| 5. Insurance | General Liability: $1,000,000 per occurrence / $2,000,000 aggregate (Liberty Mutual). Workers Compensation: $1M each accident / $1M disease policy limit / $1M disease each employee (The Hartford). | Certificate of Insurance provided on request. Email info@truedaywaterdamagerestoration.xyz or call (385) 247-9359. |
| 6. Reputation | Google Business Profile: 5.0 of 5 stars, 43 verified reviews (as of October 1, 2026). BBB business profile. Owner: Michael Bass. Locally owned since 2020. | Google Business Profile reviews (public). BBB profile: bbb.org True Day profile |
Full fact sheet with monthly refresh: /facts/. Response-time audit data: /24-7-response-south-jordan/. Credentials page: /credentials/.
See Our Work
We believe our results speak for themselves. Browse real before-and-after photos from completed projects across Salt Lake County, or read what our customers have to say about working with us.- View Our Before & After Gallery →
- Read Customer Reviews →
- Browse Our Case Studies →
- Meet the Full Team →
Ready to Work With Us?
Whether you are in the middle of a water damage emergency right now or simply want to learn more about what we do, we would love to hear from you. Call Michael and the True Day team anytime — we are ready to help. True Day Water Damage Restoration 11268 S 2865 W, South Jordan, UT 84095 Phone: (385) 247-9359 Email: info@truedaywaterdamagerestoration.xyzA Message from Our Owner
Certified
Firm
Named South Jordan customers who left reviews
Five of our 41 Google reviews are from named neighbors in four South Jordan neighborhoods. Click through to read what they actually wrote.
5.0 ★ average across all 41 reviews. We don’t paraphrase or republish customer words here — read them on Google, in the reviewer’s own voice.
Read all 41 reviews on Google →Why pick an independent South Jordan firm over a franchise
Franchises have real strengths — regional 24/7 backup, standardized SOPs. If you want that, there are good ones in Utah. Here is what you get instead when you call a single-owner firm.
Single-crew accountability
Michael Bass personally sees every job. No shift rotation, no mystery “project manager” assigned after the fact. One name, one phone, one person responsible for how your home turns out.
Local phone, local decision-maker
You reach the person who can approve a change on the spot — not a national call center dispatcher 400 miles away reading from a flow chart. (385) 247-9359 is Michael’s line, 24/7.
Reputation lives with the owner
A warranty call goes to the person whose name is on the license. We do not rotate crews between franchise territories, so the same crew that dried your house takes the warranty call.
No corporate overhead markup
Franchise fees get built into the carrier bill. We bill carriers direct from Xactimate with no franchise royalty line. Your deductible is still your deductible — but the carrier gets a cleaner number.
If regional backup matters more than single-owner accountability on your job, a franchise is the honest answer. For most South Jordan homeowners whose first question is “who is actually going to show up”, one accountable person wins.
The 5 things we commit to — in writing, every job
A promise with no enforcement is marketing. Here is each commitment and how it is actually enforced.
45-minute arrival inside South Jordan
Live-answered 24/7, boots on your porch no later than minute 45 inside SJ city limits (45–75 min adjacent cities).Enforced by: published policy on /response-time-guarantee/ with named exclusions.
2-year workmanship warranty / 90-day mold
Workmanship covered for a full two years, mold remediation 90 days. Transferable once to a new homeowner inside the covered period.Enforced by: Michael Bass personally reviews every warranty call. (385) 247-9359.
No Surprise Invoice
Written Xactimate scope before work begins. Any change costs the same as its signed change-order amount, not an invoice-time surprise.Enforced by: nothing executed without a written, signed change-order from you.
Direct insurance billing
On approved claims, we bill your carrier directly in Xactimate format. Your out-of-pocket is your deductible, as stated in your policy.Enforced by: carrier approval in writing before we close out; no post-approval reconciliation.
Same crew start-to-finish
The tech who does your inspection runs your drying monitoring. No franchise shift rotations, no mystery new face on day 3.Enforced by: single-crew assignment logged in our dispatch system; owner Michael paged on anything Cat 2 or Cat 3.
About True Day — FAQ
The questions people ask when they land on this page.
When was True Day founded?
Is True Day a franchise or part of a larger company?
What services do you offer?
Where exactly are you based?
What makes True Day different from other restoration companies?
You get Michael Bass, not a call center.
True Day Water Damage Restoration is one locally-owned restoration company at one South Jordan address, serving the Salt Lake Valley since March 2020. Michael Bass answers the owner line, meets homeowners on site, signs off on every scope, and stands behind the written 2-year workmanship warranty personally. There is no master franchisor, no corporate marketing budget, and no license to protect by sending complaints upstream.
Verify our credentials yourself
Don’t take our word for any of this. Every number on this page is a public record in a database you can search. Click the Verify link beside each credential.
| Credential | Number / Status | Issuing Body | Verify |
|---|---|---|---|
| Utah General Contractor License | #960332-3505 · Active | Utah DOPL (Division of Occupational & Professional Licensing) | Verify at DOPL → |
| IICRC Certified Firm | #927354-5258 · Current | Institute of Inspection, Cleaning and Restoration Certification | Verify at IICRC → |
| BBB Profile | Public profile | Better Business Bureau of Utah | View BBB profile → |
| General Liability Insurance | $1M per occurrence / $2M aggregate | Liberty Mutual · COI available on request | Call for COI → |
| Workers’ Compensation | EL $1M / $1M / $1M | The Hartford · COI available on request | Call for COI → |
| Business Registration | Michael Bass DBA True Day Water Damage Restoration | Utah Division of Corporations & Commercial Code | Search Utah Business → |
What we don’t do (and who we refer you to)
Restoration companies that claim to do everything either overpromise or subcontract silently. We’d rather tell you up front where our Utah contractor license and IICRC Firm scope ends — and who we’d call ourselves if we needed that work done.
Michael Bass, founder
Michael started True Day Water Damage Restoration in March 2020, out of a shop at 11268 S 2865 W in South Jordan. The company has stayed single-location on purpose — one owner, one license, one phone number, one warranty — because that is the structure that lets him sign off on every scope personally and honor the written workmanship guarantee without routing a complaint through a franchisor.
He holds the Utah General Contractor License (#960332-3505) in his own name, not under a parent entity. The firm carries the IICRC Certified Firm credential (#927354-5258) covering water, mold, and reconstruction. True Day has a public BBB business profile. All four field technicians — Marcus Rivera, Sofia Mendoza, Daniel, and Alex — are W-2 employees carrying their own IICRC Registrant numbers; the company does not subcontract field work.
What Michael brings to the owner conversation on a loss is the kind of specific restoration knowledge that only comes from running the trucks himself for six years in the same valley — Bonneville clay soil, Jordan Valley hard water on supply lines, Daybreak I-joist construction, finished-basement migration patterns, winter frozen hose bibs on north-facing walls. The decisions that matter on your job are made by someone who has made them on hundreds of jobs within 15 miles of your address.
How to vet a water-damage restoration contractor in Utah
Water damage is one of the few home emergencies where you have to pick a contractor fast, in distress, often at night. That’s exactly the conditions in which fraud lives. Here are the specific questions to ask any Utah restoration contractor before you sign a work authorization — including ours. The answers you want are not favorable to us by accident; they’re favorable because any contractor who can’t answer these shouldn’t be in your house.
The warranty is a product, not a claim. Here’s how it actually works.
Every True Day water, fire, and reconstruction job comes with a 2-year workmanship warranty in writing, signed by Michael Bass personally, delivered at project close-out. It is not a verbal reassurance and it is not fine print. Here is what it covers, what it doesn’t, how to invoke it, and how fast we respond.
What’s covered
- Workmanship on all mitigation work — if an area we dried shows moisture return (not caused by a new leak) within 2 years, we come back and re-dry at no charge.
- Workmanship on all reconstruction work — drywall seams, texture, paint, flooring, baseboards, cabinets we installed. Failure of our installation is covered. Normal settling cracks under 1/16" are not failure.
- Hidden damage missed during the original scope — if we re-opened a wall for a different reason and found moisture we should have identified originally, we repair it.
- Mold stays 90 days (biological reality, not warranty term). If growth returns in a remediated area within 90 days of our clearance, we re-remediate.
- The warranty is transferable once — if you sell the home within the 2-year window, the next owner inherits the remaining warranty period. Just email the new owner’s name to us and we transfer it in writing.
What’s not covered
- A new water loss from a different source (that’s a new claim, not warranty work).
- Damage caused by a plumber, HVAC contractor, or roofer who worked on the home after our project.
- Normal wear on surfaces we didn’t install (we don’t warranty flooring that was already in the house).
- Settlement cracks under 1/16" (industry-standard settlement, not failure).
- Changes you made yourself after our completion (DIY paint, DIY trim, etc.).
How to open a warranty claim
- Call (385) 247-9359 and tell the dispatcher this is a warranty call. The call still goes to the live-answered line regardless of hour, but tagging it as a warranty call puts it on Michael’s return-call list for that same day.
- Have your project close-out packet ready if you can find it (project number, dates, carrier). If you can’t, we have the record on our side; your address is enough.
- We schedule a free re-inspection within 72 hours for South Jordan and adjacent cities. For non-emergency warranty issues, 72 hours is our commitment. For a warranty item that is actively causing new damage (rare — moisture return behind a wall), we respond under emergency SLA.
- We assess, document, and either repair or deny in writing within 14 days. Denials are in writing with the specific reason tied to the warranty terms, not a verbal brush-off.
- No deductible, no co-pay, no hourly charge on anything that falls under the warranty.
What the last day of your project should look like
The end of a restoration project is where contractors most often cut corners — the house looks mostly done, the deposit is paid, and the temptation to leave the last 2% half-finished is real. Our close-out protocol is a specific checklist run by the project lead on the last day, with the homeowner present. Here is what to expect.
The walkthrough itself (60-90 minutes)
- Walk every affected room with the project lead. We bring a tablet with the original scope, the daily moisture logs, and the project photo set. Each item on the scope gets checked against the current state of the room.
- Look for drywall imperfections — texture match, seams, nail-and-screw pops, paint lines. We mark anything that needs touch-up with blue painter’s tape before leaving the walkthrough. Touch-ups are done the next business day, not left for "later."
- Check paint coverage, trim gaps, and transitions. New paint next to existing paint should blend; transitions between new and existing flooring should sit flat; baseboard should be caulked where it meets drywall. Any issue gets taped.
- Look at flooring quality. New LVP installation: check for gaps at seams, lipping between planks, transitions at doorways. New carpet: check for seams in high-visibility areas, tackstrip anchoring at edges. Any issue gets taped.
- Open and close every door and drawer we touched. Cabinet doors, closet doors, bathroom doors. Operation should be the same as before the loss or better.
- Check that returns and registers are clear of poly and that HVAC was restarted correctly. Confirm no equipment is left in the home.
- Walk the exterior if we accessed the home from outside (dumpster placement, truck parking, any landscaping touched by hoses). Yard restored to original state.
The documentation handoff
At the walkthrough we hand you a physical folder (and send a PDF copy by email) containing:
- The signed 2-year written workmanship warranty, dated and signed by Michael Bass.
- Complete scope documentation: original inspection report, all moisture logs by day, Xactimate scope, all supplements, photographic record of before / during / after.
- Final invoice showing carrier payments, deductible paid, and any outstanding balance (usually zero).
- Depreciation recovery documentation — what the carrier held back pending completion, what we’re submitting to release, your expected recovery timing.
- Care-and-maintenance notes for any specific finishes installed (how to clean the new LVP, when to re-caulk, how to protect the paint during cure).
- Our direct contact information for warranty claims — the owner line number and the project lead’s email.
What happens after we leave
- Within 24 hours: any blue-tape items from the walkthrough get completed. A tech returns to touch up, re-caulk, replace anything that was flagged.
- Within 7 days: we submit the depreciation release documentation to your carrier for your recoverable depreciation payment.
- 30 days later: optional 30-day check-in call from the project lead. We ask whether anything has settled, cracked, or needs attention. First settling cracks are normal and we address them under warranty.
- Year 1 anniversary: if you’ve opted into our Home Protection Plan, you’re already on the inspection schedule. If not, you can request a courtesy inspection — we’ll check the restoration areas for any signs of long-term settling or finish issues.
Already have an estimate? We’ll review it.
If you already received a water-damage scope from another Utah restoration contractor and you want an independent review before signing — we do that, in writing, at no cost to you. The service exists because scope quality varies more than most homeowners realize, and a second-eyes look often catches problems in both directions (padded scope lines, missing scope lines) before they become disputes.
What we review
- Category and Class determination. Does the inspection report (if included) support the Category 1/2/3 and Class 1/2/3/4 call? These determinations drive every downstream scope line.
- Equipment-day counts. Do the dehumidifier and air-mover counts and days line up with the IICRC S500 calculation for the affected area?
- Demolition scope. Flood-cut heights, carpet-and-pad removal, insulation removal — do they match the Category/Class and the documented wet boundary?
- Reconstruction scope. Drywall replacement square footage, texture match specification, prime-and-paint lines, flooring reinstall. Over-scoping and under-scoping both show here.
- Overhead-and-profit application. Is the O&P applied to the right subtotal at the right percentage (10%+10% Xactimate standard for carrier work)?
- Missing lines. What a scope doesn’t include matters as much as what it does. Common missed items: HVAC decontamination on Cat 2+ losses, antimicrobial application, final cleaning, haul-off of demo waste.
What you receive
Within 48 hours of receiving the scope documents, we send you a written review containing:
- Line-by-line notes on the scope — flagging any items that look over-scoped (why) and any items that look under-scoped or missing (why).
- Alignment check between the inspection findings and the scope lines.
- Our Xactimate-based estimate for the same scope using the same inputs, so you can compare pricing on identical scope lines.
- Specific questions to ask the original contractor before signing.
- No sales pitch to switch contractors. The review stands on its own merit; if the review supports the original scope, we tell you that.
Why we do this
Because about half the second-opinion requests we handle result in the homeowner proceeding with the original contractor after confirming the scope is sound. The other half convert to us. Either way, we spent an hour reviewing a document and the homeowner got clarity before signing a work authorization that commits them to a scope. Over time this approach has made us the go-to second opinion for Salt Lake Valley adjusters who want an independent review on a disputed scope — which turns into real referral work when a legitimate conflict emerges.
What to send us
Email office@truedaywaterdamagerestoration.xyz with:
- The Xactimate scope PDF the contractor provided.
- Their inspection report if included.
- Any moisture readings or photos they shared.
- Your carrier name and claim number (so we can review in the same Xactimate ZIP-code pricing basis).
- Any specific questions you have about particular line items.
Restoration contractor vs. public adjuster — what each one legally does
On water-damage claims, homeowners sometimes ask us to "negotiate the claim" or "deal with the insurance company for me." We are a restoration contractor; that role has specific legal limits in Utah that we don’t cross. If you want independent representation that advocates for a larger claim payout, that is a public adjuster’s role — a separate licensed profession. Here is the distinction and when you need each one.
What a restoration contractor (us) does
- Inspects the loss and determines IICRC S500 Category, Class, and loss boundary.
- Writes the Xactimate scope specifying the restoration work and its cost.
- Submits the scope to the carrier for approval.
- Performs the mitigation, demolition, and reconstruction work covered by the approved scope.
- Direct-bills the carrier for the work performed.
- Requests supplements when hidden damage is discovered during work — with documentation and carrier approval, not negotiation.
What a public adjuster does
- Reviews the homeowner’s insurance policy and interprets coverage terms.
- Represents the homeowner’s interests directly in claim negotiations with the carrier.
- Advocates for a larger claim payout, including challenging coverage denials, pursuing additional damage claims, and negotiating depreciation.
- Charges a fee (typically 10-20% of the eventual settlement) rather than being paid by the carrier.
- Does NOT perform the restoration work itself — that’s the contractor’s role.
Why Utah law separates these roles
Utah law prohibits a restoration contractor from acting as a public adjuster, and vice versa, because the roles have different and sometimes conflicting incentives. A contractor advocating for a larger payout on work they themselves will perform is a conflict of interest — the contractor benefits from the larger scope. The public adjuster role is independent of the restoration work, which keeps the advocacy function separate from the construction work.
When you need a public adjuster
- The carrier denied your claim and you believe it should have been covered.
- The carrier’s scope substantially understates the loss and your contractor’s documentation isn’t resolving the dispute.
- You have a complex policy with multiple coverage layers that need interpretation (commercial property, high-value homes, specific endorsements).
- The claim is large enough (typically $25,000+) that a 10-20% fee is worth it to maximize recovery.
- You don’t have the time or energy to handle the back-and-forth with the carrier yourself.
When you probably don’t need one
- Routine covered water-damage claim with a well-documented scope — standard carrier approvals usually proceed without needing advocacy.
- Claim is small (under $10,000) — the public adjuster fee may exceed the additional recovery.
- You have a straightforward policy and the claim fits clearly within sudden-and-accidental coverage.
About True Day — frequently asked questions
How we actually communicate with you during a multi-week project
Restoration projects run 2-6 weeks on average. Communication is the single biggest variable in whether you feel in control of the process or anxious throughout it. Rather than make vague promises about "good communication," here is specifically how our communication structure works day by day.
One named project lead per job
One specific technician is assigned as the project lead for your entire job — same person from inspection through final walkthrough. You get their name, their direct contact (phone and email), and their IICRC Registrant number on the first day. The project lead is your single point of contact; other crew members work the job but questions and decisions route through the lead.
If the project lead is off-shift (nights, weekends) and something comes up, dispatch pages Michael for anything that can’t wait. Non-urgent questions wait until the project lead is back on shift; urgent questions escalate to Michael directly.
Daily morning check-in
Every active project day, the project lead sends a short morning text to you (and separately to your adjuster if direct billing applies) covering:
- What phase of the work today addresses (drying day 2, demo complete, drywall hang starting, etc.).
- Which crew members will be on site and roughly when they’ll arrive.
- Whether any other trades will be on site (plumber, roofer, electrician coordinating with us).
- Expected end-of-day state (what will be done, what will remain).
- Any schedule change from the written project timeline — with the reason.
The morning text is 3-5 lines, not a wall of text. The purpose is predictability — you know what today looks like before it starts.
Daily moisture log (during active drying)
During the drying phase, the project lead sends you the completed daily moisture log at the end of each day — the same document that goes to the adjuster. The log shows every reading point, every reading, and the day’s trend toward dry standard. This isn’t just documentation; it is your audit evidence for the equipment-days on your invoice. You see the drying progress as the carrier sees it.
End-of-day walkthrough (for occupied projects)
If you’re home when the crew leaves, the project lead walks the work area with you briefly — 5-10 minutes — showing what was done that day, confirming equipment is running correctly for overnight (if drying phase), noting anything that needs your attention. If you’re not home, the equivalent happens by text and photo.
Weekly scheduled call (for longer projects)
On projects running 2+ weeks (most reconstruction phases), we schedule a weekly 10-15 minute phone call with the project lead to cover the next-week schedule, decisions coming up, and any concerns. This replaces random texting during the week with one planned conversation — easier to prepare for and more productive than back-and-forth.
Escalation path when something isn’t right
- Project lead first — most issues resolve there same day.
- If project lead can’t resolve or is off-shift, Michael Bass directly at (385) 247-9359.
- If Michael can’t resolve to your satisfaction, you still have the warranty, the BBB profile, and the standard dispute paths. We’d rather fix it before it reaches those; it almost never has to.
Our word on reviews
Every review you see on our Google, BBB, Yelp and Facebook profiles is from a real homeowner we actually worked for. We ask for them the same way every time, from every customer, and we live with the result.
- We never offer discounts, gift cards, raffles, or any other incentive in exchange for a review.
- We never filter — nobody gets asked an “are you happy?” question before the review link is sent.
- We never post reviews on behalf of customers, from staff accounts, or from family.
- We never buy, trade, or import reviews from any third party.
- We never respond to a critical review by trying to get it removed. We respond publicly, fix what we can, and leave the review up.
If you ever see a review on one of our profiles that doesn’t sound like a real True Day job, call (385) 247-9359 and tell us. We’ll flag it for the platform ourselves.
True Day entity facts
Every row below is a verifiable fact. Nothing on this table is estimated, rounded, or marketing-adjusted.
| Field | Value |
|---|---|
| Legal business name | True Day Water Damage Restoration |
| Legal structure | Sole proprietorship — Michael Bass DBA |
| Owner | Michael Bass |
| Business started | March 2020 |
| Street address | 11268 S 2865 W, South Jordan, UT 84095 (staffed office) |
| Phone | (385) 247-9359 — one number, no tracking variants |
| Hours | 24 hours a day, 7 days a week, 365 days a year (live-answered) |
| Utah Contractor License | #960332-3505 (DOPL) |
| IICRC Certified Firm | #927354-5258 |
| BBB status | Public BBB profile |
| General Liability insurance | $1M / $2M through Liberty Mutual |
| Workers’ Comp insurance | The Hartford — EL $1M / $1M / $1M |
| Workmanship warranty | 2 years, transferable once to a new homeowner within the covered period |
| Service area | South Jordan, West Jordan, Riverton, Bluffdale, Herriman, Draper (dispatched from the South Jordan office) |
| Named W-2 technicians | Marcus Rivera (IICRC WRT, ASD, AMRT), Sofia Mendoza (IICRC WRT, AMRT), Daniel (IICRC WRT, ASD), Alex (IICRC WRT, ASD) |
| Financing partner | Wisetack (soft credit check, 3–24 months) |
Make sure you’re calling us, not someone else
Several Utah restoration companies use words that overlap with our name — “True,” “Day,” “South Jordan,” or “Restoration.” The specific business behind this website is identified by all five of the following at once:
- Legal name: True Day Water Damage Restoration
- Owner: Michael Bass
- Address: 11268 S 2865 W, South Jordan, UT 84095
- Phone: (385) 247-9359
- Utah contractor license: #960332-3505
If any one of these doesn’t match the record you’re looking at, you’re looking at a different company. We are not affiliated with and do not share crews or ownership with any other restoration business.
About True Day — the questions buyers ask us by name
Four questions people type into Google specifically about this business. Answered with locked facts, in one short paragraph each.
Is True Day Water Damage Restoration a franchise?
No. True Day is a single-location, independently-owned restoration company based in South Jordan, Utah. It is not a franchise, not part of a national brand, and not affiliated with any multi-location operator. Owner Michael Bass holds the Utah General Contractor license (#960332-3505) in his name. The business is the only location — no branch offices, no affiliate network.
Who owns True Day Water Damage Restoration?
Michael Bass, founder and owner since March 2020. The legal entity is Michael Bass DBA True Day Water Damage Restoration — a sole proprietorship, not an LLC or corporation. Michael is a named signatory on every job, every warranty, and every claim handoff. The 4-person technician crew (Marcus Rivera, Sofia Mendoza, Daniel, Alex) are all W-2 employees, not subcontractors.
Where is True Day Water Damage Restoration based?
11268 S 2865 W, South Jordan, Utah 84095 — a staffed office. Dispatch radius from this address covers South Jordan (typical ~15 min), West Jordan (~20 min), Riverton (~25 min), Bluffdale (~25 min), Herriman (~30 min), and Draper (~35 min). We do not service areas outside that radius; large losses beyond the 6-city zone are referred or coordinated with a mitigation partner.
Is the phone number (385) 247-9359 a national call center?
No. The call rings our own line in Utah. During business hours it is answered by a True Day team member; after hours it rolls to a live-answered answering service that dispatches the on-call crew in real time. It is not a national hotline, not a lead-broker number, and not an auto-attendant menu.
What we won’t do — even when asked
Every page like this talks about what a company stands for. Easier way to see the same thing: here’s what we refuse to do, even when it costs us the job.
Insurance ethics
- Not inflate scope to help a homeowner meet their deductible or boost settlement. This is insurance fraud. Carriers watch for it; both of us would lose.
- Not sign a scope you haven’t seen. Written estimate before authorization, every time.
- Not claim coverage for a loss we think is excluded (gradual leak, flood, uninsured peril). We’ll say so and document the honest category.
- Not add fictitious supplements. Supplements are for real discoveries during work, not scope padding.
Sales ethics
- Not scare you into same-day commitment. Our estimate is yours to think about.
- Not use high-pressure tactics about mold risk, structural danger, or health effects beyond what the IICRC standards and CDC/EPA guidance actually say.
- Not recommend scope you don’t need to drive job size. If your loss is small and simple, our estimate reflects that.
- Not disparage specific competitors by name. We’ll explain how we work differently; we won’t say “company X is bad.”
Review ethics
- Not ask for fake reviews from employees, friends, or paid review services
- Not threaten customers who leave honest negative reviews with legal action or non-disparagement clauses
- Not remove negative reviews by pressuring the reviewer; we respond publicly and fix the underlying issue
Workmanship ethics
- Not cover unresolved moisture with drywall + paint. If it’s not dry to standard, reconstruction doesn’t start.
- Not skip documentation because the carrier might not notice. The documentation is for you.
- Not use non-EPA-registered antimicrobials because they’re cheaper or more convenient.
Why we publish this
You can call us on any of the above. If we ever behave inconsistently with what’s written here, we expect to be told — and we’ll fix it or refund it, whichever makes sense.
2020-2026: how we grew without franchising
True Day started in March 2020 serving Utah. Six years in, here’s the honest trajectory and the choices we’ve made deliberately.
What we chose to grow
- Technician count — from 1 (Michael) at launch to 4 W-2 technicians today. Each hire was for a specific capability gap (adding AMRT when mold scope grew, adding ASD when drying complexity increased).
- Service scope — started with water damage. Added mold remediation as the natural adjacency. Added fire restoration under IICRC S700. Added sewage cleanup separately. Reconstruction added when the Utah GC license came through.
- Geographic coverage — started South Jordan + immediate adjacent cities (WJ, Riverton). Expanded as crew capacity + dispatch time made additional cities serviceable. Current confirmed radius: SJ, WJ, Riverton, Herriman, Bluffdale, Draper. Outer cities (Sandy, SLC, Syracuse, Cottonwood Heights) served with longer dispatch times.
- Equipment inventory — grew with job volume. Industry-standard brands throughout (Phoenix, Dri-Eaz, FLIR, GE Protimeter).
- Documentation workflow — invested in standardized photo + reading + Xactimate scoping from year 1. Pays back on every single job.
What we chose NOT to grow
- Franchise units. Every franchise system we looked at traded quality control for scale. We can’t be in every market and still have Michael on every initial scope visit.
- Subcontracted crews. Easier to scale, worse for consistency + accountability. We’re a W-2 shop and will stay one.
- Lead-generation partnerships. We don’t pay for referral networks that mark up our work to the homeowner. The pricing we quote is the pricing we work for.
- Second location. Keeps costs manageable + keeps owner-operator model intact. One phone, one office, one crew.
- “Preferred vendor” exclusives. We work with every carrier directly. We’re not locked into a single insurer’s pricing or scope dictation.
Where we are in 2026
41 Google reviews averaging 5.0. Public BBB profile. 4 W-2 technicians with current IICRC credentials. Utah GC license + IICRC Firm status both active. Clean DOPL complaint history. $249/year Protection Plan for recurring customers. Direct insurance billing with every major Utah carrier.
Where we’re going
More depth, not more locations. More specialization within the four technicians (Marcus adding newer certifications, Sofia expanding AMRT depth). Better documentation workflow continuously. Protection Plan growth with existing + new customers. Keeping Michael on every initial scope + close-out even as volume grows.
What we won’t do for a dollar — our operating ethics
Every restoration company claims to be honest and ethical on their About page. We’d rather tell you specifically what we won’t do, so you can tell whether that’s true by what we do (or don’t) when the moment comes:
- We won’t waive or discount your insurance deductible. Doing so is insurance fraud in Utah, and we won’t commit fraud for a sale.
- We won’t inflate a scope to maximize a claim. If a job scopes at $4,000, we don’t write $8,000 to leave “room for the adjuster.” We write what the work is.
- We won’t pretend scope that isn’t there. If your drywall is dry, we don’t tell you it needs to come out. If moisture readings are at dry standard, we don’t bill another day of equipment.
- We won’t tell you a loss is bigger than it is to upsell demolition. “Precautionary demo” is a tactic some restoration companies use to inflate scope. We cut only materials that have to come out per IICRC standard, documented with photos and moisture readings.
- We won’t pressure you to decide fast. You can get a second estimate without us making you feel bad about it. If you want to pause before signing, we tell you how to keep moisture conditions stable during the pause.
- We won’t bill for mold remediation that wasn’t needed. Visible growth within 10 sq ft is a specific remediation scope, not a $4,000 containment event with air sampling and lab testing you don’t need.
- We won’t buy reviews, write our own, or ask customers to post before the job is done. Reviews come from actual completed jobs, after the customer has decided they want to post one.
- We won’t train our techs on sales scripts or push them to upsell during drying checks. Techs do the work; the owner handles any scope-change conversation.
- We won’t take a job we can’t do well. If your scope is outside our ability or outside our radius for a critical response, we tell you honestly and give you a name of someone better fit.
- We won’t fight a legitimate warranty claim. If something we did fails within 24 months, we come back and fix it — we don’t make you prove intent to abuse the warranty before we honor it.
How you’ll know whether we hold to this
- Our estimates come with line-item scope you can look at and understand — not opaque totals
- Our moisture logs are shared with you daily during drying — so you see the readings and the decisions they drive
- Our scope changes come with written change orders before the work — so there’s no surprise bill
- Our warranty is honored without a fight — if we get it right on the first visit, there’s nothing to argue about
Michael Bass personally signs off on these commitments. If you ever experience something that contradicts this list, call him at (385) 247-9359 directly. We’d rather hear about it than have you walk away.
Utah professional ties + community involvement (honest + specific)
Here’s an honest account of our professional affiliations and community involvement — without the usual “proud members of the community” marketing language. What we’re actually part of and what we’re not:
- IICRC Certified Firm (#927354-5258) — firm-level membership; current and in good standing
- Utah DOPL — licensed general contractor (#960332-3505)
- BBB Accredited — A grade; current accreditation
- Utah Division of Corporations — registered business entity
- IICRC Regional Chapter meetings (periodic attendance)
- Industry trade publications (readership + occasional contribution)
- Equipment manufacturer training programs (periodic)
- Utah DOPL continuing education programs (required for license maintenance)
What we DON’T claim
- Not a member of chambers of commerce we haven’t joined
- Not affiliated with national brand or franchise
- Not a “preferred vendor” for insurance carriers unless we specifically are (we work with many; we’re not formally “preferred” for any specific carrier)
- Not sponsoring events or charitable causes we haven’t actually sponsored
South Jordan community
- SJ-based business since 2020
- Office at 11268 S 2865 W — staffed, real address
- Primary customer base is SJ + adjacent cities
- Owner (Michael) is a Utah resident; W-2 crew are Utah residents
Specific community involvement
- Honestly, we’ve been focused on the business operations since starting in 2020; our community involvement has been informal rather than programmatic
- Occasional donation or support to specific local causes when they come up through customer relationships
- Owner occasionally mentors newer-to-industry restoration techs informally
- We don’t have a formal community-giving program; we’re a small sole proprietorship, not a corporation with a community-affairs budget
What this means in practice
- We’re a small Utah-owned business serving Utah homeowners — not a franchise satellite or out-of-state operation
- We’re genuinely local but not performatively so
- If your preference is to hire a locally-owned, independent operator, that’s what we are
- If your preference is to hire a big-brand national franchise with corporate marketing resources, we’re not that
Where we could grow
- Formalizing a few specific community partnerships we’ve thought about
- Specific partnerships with real-estate agents and property managers (currently informal)
- Potential participation in Utah restoration-industry group leadership
- These are things that may evolve; we don’t advertise them until they’re real
Why we’re honest about this
- “Pillar of the community” marketing language is overused and often doesn’t mean anything specific
- You hiring us for your water damage shouldn’t depend on our charity involvement — it should depend on our methodology, team, and standards
- If we were doing significant community work, we’d note it specifically; we’re not, so we don’t claim it
- Honesty here is consistent with how we handle everything else — specific, verifiable, not inflated
If you want to know whether we specifically support something you care about, ask. We’ll be straight about whether we’re involved.
How we actually run the company
True Day is Michael Bass’s sole proprietorship — one owner, one office, four technicians, serving Utah since 2020. The company has grown slowly on purpose. Here is the operational philosophy that drives the pace:
None of this is marketing framing — it is how the business is structured, and it is why we’ve grown the way we have rather than the way most firms do.
What “True Day” means — and why we picked it
Company names in restoration tend toward either hyper-literal (“Fast Water Removal”) or vague-aspirational (“Premier Restoration Solutions”). We went with neither. Here is where the name came from and what it is supposed to stand for:
None of this is a story that sells more water-damage jobs. It is just the honest version of why the sign on the door says what it does.
Our review response policy
Reviews are how homeowners check us before they call. This is how we handle them.
Had an experience you want to tell us about directly? Call (385) 247-9359 and ask for Michael Bass.
