Privacy Policy
Last Updated: October 1, 2026 Welcome to True Day Water Damage Restoration (“we,” “us,” or “our”). We are located at 11268 S 2865 W, South Jordan, UT 84095 and serve residential and commercial clients throughout Salt Lake County, Utah. We can be reached at (385) 247-9359 or info@truedaywaterdamagerestoration.xyz. This Privacy Policy describes how we collect, use, disclose, and protect the personal information of visitors to our website at https://truedaywaterdamagerestoration.xyz/ and of clients who use our restoration services. By using our website or contacting us, you agree to the practices described in this policy. Please read this policy carefully. If you have any questions, do not hesitate to contact us.1. Information We Collect
We collect information in the following ways:Information You Provide Directly
When you contact us through our website, call us, or request services, we may collect:- Your full name
- Home or business address
- Phone number and email address
- Details about your property and the nature of damage or services needed
- Insurance policy information, if applicable
- Any other information you choose to share with us
Information Collected Automatically
When you visit our website, we may automatically collect certain technical information, including:- IP address and browser type
- Pages visited and time spent on each page
- Referring URLs (how you found our website)
- Device type and operating system
- General geographic location (city/region level)
2. How We Use Your Information
We use the information we collect to:- Respond to your inquiries and provide the restoration services you request
- Schedule appointments, inspections, and follow-up visits
- Process and assist with insurance claims documentation
- Communicate service updates, estimates, and project status
- Send invoices and process payments
- Improve the quality and functionality of our website
- Analyze website traffic patterns to better serve visitors
- Comply with applicable laws and regulations
- Protect against fraudulent or unauthorized activity
3. Sharing of Information
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:Service Providers
We may share information with trusted third-party vendors who assist us in operating our business — such as scheduling software providers, email service providers, or payment processors. These parties are contractually required to keep your information confidential and use it only for the purposes we specify.Insurance Companies & Adjusters
With your knowledge and consent, we may share job documentation, photos, and scope-of-work information with your insurance carrier or adjuster as part of the claims process.Legal Requirements
We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect the rights, property, or safety of True Day Water Damage Restoration, our clients, or the public.Business Transfers
In the event of a merger, acquisition, or sale of our company assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website of any such change in ownership.4. Cookies & Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience and help us understand how visitors use our site.Types of Cookies We Use
- Essential Cookies: Required for the website to function correctly, such as remembering form inputs or session data.
- Analytics Cookies: Used to collect anonymous data about how visitors interact with our website (e.g., Google Analytics). This helps us improve site content and performance.
- Marketing Cookies: May be used to track the effectiveness of advertising campaigns (e.g., Google Ads conversion tracking).
Managing Cookies
You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information about managing cookies, visit www.allaboutcookies.org.Google Analytics
We use Google Analytics to help us understand website traffic and usage. Google Analytics collects anonymous information and does not personally identify individual visitors. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.5. Third-Party Links & Services
Our website may contain links to third-party websites — such as Google Maps, our social media profiles, or industry directories. These sites have their own privacy policies, and we have no control over their content or practices. We encourage you to review the privacy policies of any third-party sites you visit. Our current social media presence includes pages on Facebook, LinkedIn, YouTube, Pinterest, X (Twitter), Reddit, and TikTok. Any information you share on those platforms is governed by their respective privacy policies.6. Data Security
We take the security of your personal information seriously. We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately at (385) 247-9359. We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable law.7. Your Rights & Choices
Depending on your location, you may have certain rights regarding your personal information, including:- Access: The right to request a copy of the personal information we hold about you.
- Correction: The right to request that we correct inaccurate or incomplete information.
- Deletion: The right to request that we delete your personal information, subject to certain legal exceptions.
- Opt-Out of Communications: The right to opt out of marketing or promotional emails at any time by clicking “unsubscribe” in any email we send, or by contacting us directly.
- Data Portability: The right to request your data in a portable, machine-readable format where technically feasible.
8. Children’s Privacy
Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will take steps to delete such information from our records.9. Changes to This Policy
We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will update the “Last Updated” date at the top of this page. If we make material changes to how we handle your personal information, we will provide a more prominent notice on our website. Your continued use of our website after any changes to this Privacy Policy constitutes your acceptance of the updated policy. We encourage you to review this page periodically to stay informed about how we protect your information.10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please reach out to us: True Day Water Damage Restoration 11268 S 2865 W South Jordan, UT 84095 Phone: (385) 247-9359 Email: info@truedaywaterdamagerestoration.xyz Website: truedaywaterdamagerestoration.xyz/contact-us/Privacy — plain-language version
What personal information we collect, why we have it, who sees it, how long we keep it. If anything here isn’t clear, call us at (385) 247-9359.
What we collect, and when
- Name + address + phone + email when you call or submit a form
- Property details (type of loss, affected rooms) during intake
- Insurance info (carrier, policy number, claim number) when you authorize direct billing
- Payment info (credit card, financing application data) only when relevant
- Photos of the loss and your property during inspection + work
- Call recordings (Utah one-party consent) — see our privacy page for details
Who sees your information
- Us. Owner Michael Bass and the four W-2 technicians working on your job.
- Your insurance adjuster if you authorized direct billing — we send photos, scope, and documentation needed for the claim.
- Payment processor (Stripe or similar) handles card data; we don’t store full card numbers on our side.
- Wisetack if you apply for financing — they handle the credit check independently.
- Specialty referral partners (asbestos abatement, foundation repair, art conservation, etc.) only if you authorize the referral.
- Legal authorities only in response to valid subpoena or court order.
What we don’t do with your data
- Sell it to anyone, ever
- Share it with marketing partners or lead-generation companies
- Use it to market to you beyond our own service communication (unless you opt in)
- Train AI systems on your personal data
How long we keep it
Job files + photos: 7 years after close-out (industry standard; supports warranty claims + insurance disputes). Call recordings: 24 months. Marketing opt-in subscribers: until you opt out.
Your rights under Utah consumer-protection law
- Request a copy of what we have on file about you
- Request correction of inaccurate information
- Request deletion of your file after warranty period expires (we honor this; retention past warranty is for your protection, not ours)
- Opt out of marketing at any time
Make any of these requests by calling (385) 247-9359 and asking for Michael Bass. We respond within 5 business days.
Privacy question not covered here?Call (385) 247-9359. Michael Bass is the owner and the person who makes privacy decisions for the business — he’ll answer directly.
Call recording and homeowner data — how we handle it
Restoration work generates a lot of data about a homeowner: their property, their insurance, their household composition during an active loss. Here is how that data is handled, in practical terms rather than legal boilerplate:
Call recording. Utah is a one-party consent state for call recording. Calls to and from True Day are recorded for quality and dispatch accuracy. Call recordings are retained 24 months, then auto-purged. You can request a copy of any call you were on, or request earlier deletion of a specific call.
Property photos. Every job generates arrival, in-progress, and completion photos. These are stored indefinitely with the job file for warranty-period reference, but are not shared with any third party except your insurance carrier at your direction. Request deletion at any time after the warranty period ends.
Insurance claim documentation. Scope, invoices, and moisture logs are shared with your named insurance adjuster and no one else. We do not sell lead data, loss data, or insurance data to any third party.
Homeowner contact info. Phone and email are kept for duration of job + warranty period. Marketing contact (if opted in) is a separate list you can leave any time. You are not auto-enrolled from a job.
Right to delete. Any homeowner can request deletion of their records at any time, with the exception of records we are legally required to retain (tax, insurance, warranty claim documentation during the warranty period). The deletion request is confirmed in writing within 10 business days.
None of this is unusual — it is the floor for a restoration firm handling residential losses responsibly. The detail is here so you don’t have to ask what the policy means in practice.