📞 24/7 Emergency Call Line: (385) 247-9359
Updated Oct 2026

Our warranty at a glance

2 years
Workmanship (was 1 yr)
90 days
Mold remediation
Transferable
Once, within coverage

Warranty call goes to Michael Bass personally. (385) 247-9359.

A
BBB Profile
BBB Business ProfileTrue Day Water Damage Restoration has a public business profile with the Better Business Bureau, where you can read any complaints and how they were handled. A public record of any complaints filed with the BBB and how they were handled.
Verify on BBB →
5.0
★★★★★
5.0 stars from 41 verified Google reviews.Rating counted at True Day on Google Maps. Updated as it changes.
Verify on Google →
Since
2020
Serving South Jordan and the Salt Lake Valley since March 2020.Formal legal-entity registration — not an inherited franchise, not a renamed business. The same owner (Michael Bass) and same crew on every job since day one.
About Michael →
The True Day Crew

Named Technicians With Verifiable IICRC Credentials

Every job in South Jordan and the Salt Lake Valley is run by one of the five people below. All W-2 True Day employees. No subcontractors. Each individual IICRC Registrant ID is verifiable at iicrc.org.

IICRC-Certified Firm

True Day Water Damage Restoration is registered as an IICRC-Certified Firm — the business entity itself meets IICRC’s standards for insurance, continuing education, and complaint resolution.

IICRC Firm ID: #927354-5258

Look up any IICRC Firm or Registrant ID at iicrc.org.

Michael Bass

Owner · True Day Water Damage Restoration

RoleMichael runs initial inspections, writes Xactimate scopes, signs every warranty, and takes after-hours emergency calls.

Marcus Rivera

Lead Restoration Technician

IICRC Certifications
  • WRT — Water Damage Restoration Technician
  • ASD — Applied Structural Drying
  • AMRT — Applied Microbial Remediation Technician
Registrant #246893

Sofia Mendoza

Mitigation & Remediation Specialist

IICRC Certifications
  • WRT — Water Damage Restoration Technician
  • AMRT — Applied Microbial Remediation Technician
Registrant #305127

Daniel

Water Mitigation Technician

IICRC Certifications
  • WRT — Water Damage Restoration Technician
  • ASD — Applied Structural Drying
Registrant #274615

Alex

Restoration Technician

IICRC Certifications
  • WRT — Water Damage Restoration Technician
  • ASD — Applied Structural Drying
Registrant #318742

Meet the True Day Team

Behind every emergency call, every drying job, and every rebuilt room is a team of skilled, dedicated restoration professionals who genuinely care about the work they do and the people they serve. At True Day Water Damage Restoration, we believe that the people doing the work are just as important as the equipment they use. We are a locally owned team based right here in South Jordan, Utah — serving our neighbors throughout Salt Lake County with the kind of personal attention and accountability an owner-operated local company is built to offer. When you call True Day, you are not getting a random crew dispatched from a call center. You will be working with our dedicated team, professionals who value their work and the strong reputation we’ve established in this community.

Leadership


Michael Bass — Owner & Founder

Michael Bass, Owner and Founder of True Day Water Damage Restoration, South Jordan, Utah
Michael Bass — Owner & Founder
Michael Bass is the owner, founder, and driving force behind True Day Water Damage Restoration. He launched the company with one goal in mind: to build a restoration business in Salt Lake County that homeowners and business owners could actually trust — one that answers live, shows up when it says it will, communicates honestly, and stands behind its work in writing. Michael oversees every aspect of the business, from team training and equipment standards to customer relations and quality control. He is hands-on by nature and takes personal responsibility for every job that goes out under the True Day name. When you work with True Day Water Damage Restoration, Michael’s commitment to quality is present at every step — whether he is on-site directing the crew or following up to make sure you are satisfied long after the project is complete. Based in South Jordan, Michael is deeply rooted in the Salt Lake County community. He understands the local climate, the construction styles common in the area, and the specific challenges that Utah homeowners face — from spring snowmelt flooding to freeze-thaw pipe bursts in winter. That local knowledge makes a difference in how the work gets done. “We built True Day to be the company we would want to call if it was our own home. That standard guides everything we do.” — Michael Bass, Owner & Founder Specialties: Water Damage Restoration, Mold Remediation, Emergency Response, Insurance Claims, Project Management, Quality Control

Our Restoration Crew

Michael Bass personally supervises every True Day project from initial assessment through completion. He is supported by a small, dedicated crew of trained restoration technicians who dispatch from our office at 11268 S 2865 W in South Jordan. Because we are an owner-operated local company — not a franchise, not a lead broker, not a call center — we intentionally keep our crew small enough that Michael can personally supervise every project. When you call (385) 247-9359, you are calling a company where the owner knows every job on the schedule and can be reached directly if you need him.

Marcus Rivera — Lead Restoration Technician

Marcus Rivera, lead restoration technician for True Day Water Damage Restoration in South Jordan, Utah Marcus Rivera works as a Lead Restoration Technician at True Day Water Damage Restoration. His work focuses on water extraction, moisture evaluation, drying equipment placement, and daily jobsite monitoring. He operates under True Day’s IICRC Certified Firm registration (#927354-5258) and follows ANSI/IICRC S500 protocols on every project. Credentials: IICRC Technician ID 70012451 · Water Damage Restoration Technician (WRT) · Applied Structural Drying Technician (ASD) · 12+ years of experience

Sofia Mendoza — Mitigation & Remediation Specialist

Sofia Mendoza, mitigation and remediation specialist with True Day Water Damage Restoration in South Jordan, Utah Sofia Mendoza works as a Mitigation & Remediation Specialist at True Day. Her work focuses on moisture inspection, containment setup, equipment monitoring, and jobsite documentation. She operates under True Day’s IICRC Certified Firm registration (#927354-5258) and follows ANSI/IICRC S500 and S520 protocols. Credentials: IICRC Technician ID 70029643 · Applied Microbial Remediation Technician (AMRT) · Trauma and Crime Scene Technician (TCST) · 7 years in the field

What You Can Expect From Our Crew

  • True Day W-2 employees. Every technician who enters your home is a True Day W-2 employee dispatched from our own office — not a subcontractor picked up for the day, not a franchise crew we borrowed, and not someone from a company that bought your call.
  • IICRC-trained under our firm certification. True Day is an IICRC Certified Firm (#927354-5258), and every technician on our crew is trained under that firm-level certification to ANSI/IICRC S500 (water damage restoration) and S520 (mold remediation) standards.
  • True Day uniformed and equipped. Our technicians arrive in True Day-marked trucks, wearing True Day-branded uniforms, and equipped with our own industrial drying equipment — including LGR dehumidifiers, high-CFM air movers, calibrated penetrating moisture meters, and FLIR thermal imaging cameras.
  • Named at the door. Every technician identifies themselves by first name at your door and can produce True Day identification if you ask.
  • Direct owner access. If a project reaches a decision point where you want to speak with the owner directly, you can. That is not a promise every restoration company can make.

Privacy Policy for Our Crew

Our technicians work in customers’ homes during vulnerable moments — emergency water events, sewage backups, biohazard incidents. We publish profiles only for team members who have agreed to it, and we never publish personal details beyond name, role, and professional credentials. Other technicians’ names and photos are not posted on our website. If you would like to know who will be arriving at your home before we dispatch, call (385) 247-9359 and we will tell you the technician’s name and estimated arrival time. Every True Day technician carries identification and will identify themselves by name at your door.

What Makes Our Team Different

Restoration work requires more than technical skill — it requires showing up on time, treating your home with respect, communicating clearly under pressure, and genuinely caring about the outcome. Every member of the True Day team is held to these standards every single day.

Trained & Equipped

Our technicians are trained in current water damage restoration techniques, mold remediation protocols, and safe handling of hazardous materials including sewage and biohazards. We use professional-grade industrial equipment — not consumer tools — because the job demands it and our clients deserve it.

Respectful of Your Home

We treat every property we enter with care. We use floor protection, wear appropriate protective gear, and clean up after ourselves every day on every job. Your home is your most important asset, and we handle it accordingly.

Communicators First

One of the most consistent things our customers tell us is that they appreciated how well we kept them informed throughout their project. Our team is trained not just to do great restoration work but to explain what they are doing, why they are doing it, and what comes next — in plain language, every step of the way.

Background Checked & Accountable

Every member of our team has been background checked. When a True Day technician comes to your home, you can be confident about who you are letting through your door.

Backed by a Written Warranty

Every project we complete carries a written Limited Workmanship Warranty — 1 year on drying and reconstruction, 90 days on mold remediation, materials warranties pass through from the manufacturer. Read the full warranty terms →

We Are Hiring

True Day Water Damage Restoration is always looking for dedicated, hardworking individuals who want to build a career in the restoration industry. If you take pride in your work, enjoy hands-on problem solving, and want to be part of a team that makes a real difference for people in difficult situations, we would love to hear from you. To inquire about career opportunities, reach out to us directly: Phone: (385) 247-9359 Email: info@truedaywaterdamagerestoration.xyz

Get to Know Us Better


Ready to Work With Our Team?

Whether you are facing a water damage emergency right now or want to speak with someone before disaster strikes, the True Day team is ready to help. Call (385) 247-9359 anytime — answered live 24/7, with a 45-minute arrival guarantee at South Jordan addresses. We also serve Daybreak, Herriman, Bluffdale, Riverton, Draper, West Jordan, and the Salt Lake Valley. True Day Water Damage Restoration 11268 S 2865 W, South Jordan, UT 84095 Phone: (385) 247-9359 Email: info@truedaywaterdamagerestoration.xyz

Named South Jordan customers who left reviews

Five of our 41 Google reviews are from named neighbors in four South Jordan neighborhoods. Click through to read what they actually wrote.

★★★★★
Katherine T.
Daybreak
★★★★★
James S.
Santorini Village
★★★★★
Serene L.
Wheadon Acres
★★★★★
Maya C.
Wheadon Acres
★★★★★
Blakely G.
Lampton Farms

5.0 ★ average across all 41 reviews. We don’t paraphrase or republish customer words here — read them on Google, in the reviewer’s own voice.

Read all 41 reviews on Google →

Our team FAQ

Who shows up at your door, how the crew is structured, and what we commit to about continuity.

Will the same tech be at my house every day?
Yes. We do not shift-rotate crews between jobs. The tech who starts your job finishes your job. The only exception is a cover for a sick-day or vacation — and the covering tech is briefed on your file before arrival.
Are your technicians employees or subcontractors?
W-2 employees. No subcontractors on True Day jobs. The people in your home are on our payroll, our workers’ comp, and our training program.
What credentials do your technicians hold?
Firm-level IICRC Certified Firm #927354-5258, plus individual IICRC Registrant IDs held by each W-2 tech — WRT (Water Damage), ASD (Applied Structural Drying), and AMRT (Mold) credentials. See the /credentials/ page for the full breakdown by name.
Can I request a specific technician?
Yes — call (385) 247-9359 and ask. We route by availability but will accommodate a request when the scheduling allows. Common for repeat customers.
What should I expect from the tech when they arrive?
Shoe covers or boot change at the door; name introduction; briefing questions (what happened, when, source); FLIR thermal scan; plain-language explanation of what they are seeing. Never a sales pitch at the door — scope and estimate come after the inspection.

How we respond to Google reviews — our published policy

Every review gets a reply. Signed by Michael Bass. Here is the response rule for each type.

5 ★

Same-day thank-you

Named thank-you from Michael. If a crew member is mentioned by name, we relay the review to that crew member. If a neighborhood is named, we acknowledge it. Reply posted within the same business day.

4 ★

24-hour thank-you + address what fell short

If the review mentions a specific issue (communication delay, forgotten detail, cleanup gap), we acknowledge it specifically in the reply and say what we changed. No generic “thanks for your feedback” boilerplate.

3 ★ or lower

Owner reply within 24 hours + offer direct resolution

Michael replies personally. We publish the corrective action we are taking and offer a direct phone call to resolve. If the reviewer accepts, we treat it as a warranty event under our 2-year workmanship warranty / 90-day mold terms.

What we don’t do

  • We don’t ask Google to delete reviews we disagree with (we respond publicly instead)
  • We don’t buy reviews or incentivize reviews with discounts, gift cards, or raffle entries
  • We don’t ghostwrite or draft reviews for customers — if you leave one, the words are yours
  • We don’t gate review requests to “only ask the happy ones” — every closed job gets the same request
  • We don’t respond with a bot or template — every reply is written by Michael or a named crew member

You can hold us to this policy. If you ever see a Google review from a True Day customer that doesn’t have a signed response within our stated SLA, call (385) 247-9359 and tell us.

The people who actually show up at your door

The single most important variable in a restoration project is the specific crew that walks through your front door. Marketing can be inconsistent with execution; equipment can be shiny with no training behind it. The team is who converts the written scope into completed work. Here is specifically who our team is, how they got here, and what they bring to the job.

W-2 crew, not subcontractors — what that means practically

Every True Day field technician is a direct W-2 employee. This isn’t a marketing distinction — it has specific practical consequences:

  • Workers’ Compensation coverage — if a crew member is injured in your home, our Workers’ Comp policy pays. With subcontractors, Workers’ Comp coverage is the subcontractor’s responsibility and gaps are common. If a sub without coverage gets hurt in your home, you can be liable.
  • Background checks on every crew member — our hiring process includes a background check that stays current throughout employment. Subcontractor day-labor crews rarely carry this consistency.
  • Continuing training investment — IICRC certification renewal, equipment training, S500/S520/S700 standard updates all get funded for employees. Subcontractors self-manage their own training.
  • Accountability through the warranty period — the people who did your work two years ago are still here if a warranty claim comes up. Subcontractor crews rotate.
  • Consistent quality standard — the same crew that did Daybreak basement #1 is the same crew that will do Daybreak basement #47 three months from now. The standard carries forward.

Who’s on the team

Michael Bass — Founder & Owner
Utah General Contractor License #960332-3505 held in his name personally. Takes the owner line during business hours; called in personally for anything over Class 3, Category 3, or commercial. Six years running the trucks in South Jordan.
Marcus Rivera — Lead Restoration Technician
IICRC Registrant #246893. Certifications: WRT, ASD, AMRT. Lead on most structural drying scopes. First-reads thermal and moisture mapping on inspection calls.
Sofia Mendoza — Mitigation & Remediation Specialist
IICRC Registrant #305127. Certifications: WRT, AMRT. Lead on mold remediation scopes and Category 2/3 water work. Bilingual (English/Spanish).
Daniel — Water Mitigation Technician
IICRC Registrant #274615. Certifications: WRT, ASD. Mitigation phase lead on standard water losses.
Alex — Restoration Technician
IICRC Registrant #318742. Certifications: WRT, ASD. Reconstruction phase lead; drywall, texture, paint, trim work.

What you can expect from any crew member on your job

  • Branded True Day uniform (shirt, pants, visible IICRC Registrant badge).
  • Shoe covers on arrival and whenever entering unaffected rooms. Floor protection runners laid before any equipment moves in.
  • Introduction by name with their IICRC Registrant number available if asked.
  • Pre-work walkthrough with you to confirm scope, access, and any specific concerns.
  • Daily morning check-in on multi-day projects — brief summary of planned work and expected end-of-day state.
  • End-of-day walk-through with equipment running and site secured before leaving.
If a tech on your job doesn’t meet these standards: call Michael directly at (385) 247-9359. We don’t learn about quality problems by hoping customers mention them to the tech; we learn by hearing it from you directly. The owner line exists specifically for this. The tech doesn’t get in trouble for a legitimate complaint — the issue gets fixed.

Meet the Team — frequently asked questions

Who will actually show up at my door?
One of the four named technicians (Marcus, Sofia, Daniel, Alex) and often Michael himself on initial inspection calls for larger scopes. We tell you by name who to expect before arrival. Every technician arrives in branded uniform with a visible IICRC Registrant badge.
Are all your technicians IICRC certified?
Yes. All four technicians hold IICRC Water Damage Restoration Technician (WRT) at minimum, with additional certifications based on specialty: Marcus Rivera (WRT, ASD, AMRT), Sofia Mendoza (WRT, AMRT — mold specialist), Daniel (WRT, ASD), Alex (WRT, ASD — reconstruction lead). Individual Registrant numbers are listed on the team page.
Does True Day do background checks on technicians?
Yes. Every employee hired has passed a background check during the hiring process. We re-check as part of annual employment review. If a specific concern exists for your household (small children, high-value items, special-needs occupant), tell the dispatcher on the first call and we can discuss the staffing choice for your job.
Do you have Spanish-speaking technicians?
Yes. Sofia Mendoza is bilingual (English/Spanish) and can be assigned to Spanish-speaking households. Tell the dispatcher on the first call if a Spanish-speaking tech matters for communication.
How many people will be on my job?
Depends on scope size and phase. Initial inspection and small jobs: 1-2 techs. Standard water-damage job during active mitigation: 2-3 techs. Larger jobs or active demo: 3-5 techs. Reconstruction phase: 1-3 depending on specific trade. We tell you the day’s crew size as part of the daily morning check-in text.

Verify us yourself

Every claim here is cross-checkable at the issuing body. One click each.

Your call rings in Utah. A True Day person picks up.

A lot of water-damage numbers you’ll find online aren’t the restoration company — they’re a lead broker selling your emergency to the next bidder. We’re not that.

  • True Day Water Damage Restoration is a Utah-registered contractor owned by Michael Bass, operating from one staffed office at 11268 S 2865 W, South Jordan.
  • (385) 247-9359 is the only number we publish and the only number you’ll ever reach us at — no routing, no tracking numbers, no “press 1 for your region.”
  • Marcus Rivera, Sofia Mendoza, Daniel, and Alex are True Day W-2 employees who do the actual work. They are not subcontractors and we are not a franchise.
  • No national hotline sits between your call and the technician who shows up. No lead broker takes a cut. No one is going to sell your job to a company you’ve never heard of.

If a water-damage ad or search result doesn’t name the local owner, the local address, and the local crew, you are almost certainly looking at a middleman. Ask them who actually shows up — then compare the answer to this page.

How we keep certifications current

An IICRC certification isn’t a one-and-done piece of paper. It’s a credential that lapses without continuing education — and that’s how it should work. Here is how we actually keep ours.

What IICRC requires for Registrants

Individual IICRC Registrants (our four technicians) must earn 14 continuing education credits every 4 years to maintain their status. These credits come from approved courses in the technician’s certification categories (WRT, ASD, AMRT for ours).

What our crew does to earn them

  • Industry seminars and conferences — typically 1-2 per year. Topics include S500 revisions, S520 updates, equipment technology, insurance-industry changes.
  • Online CE courses through IICRC-approved providers. Each lead tech completes 3-4 courses per cycle.
  • In-person technical training on new equipment when we rotate inventory.
  • Cross-training within the team. Marcus (WRT/ASD/AMRT) runs internal walkthroughs when a specific job pattern comes up repeatedly.

Lead-tech supervision model

Marcus Rivera is lead on complex losses — large commercial, multi-category combined losses, mold Condition 3 jobs. Sofia Mendoza leads mold-focused work (both are AMRT-certified). Daniel and Alex handle standard water-mitigation jobs independently with lead-tech consult available by phone.

Owner Michael Bass is on every initial scope visit and every close-out walk-through. Not a figurehead role — he’s the single point of contact on your paperwork and his cell number is on your warranty document.

What this means for you

The tech showing up to your Sandy or SLC or SJ job has current IICRC credentials verifiable at iicrc.org by Registrant number. If you want to verify before dispatch, we encourage it — our Registrant numbers are published on this page.

Want to verify credentials before dispatch?Call (385) 247-9359 — we’ll give you time to look up any of our Registrant numbers at iicrc.org.

Who’s most likely to show up at your door

We assign crew by scope type + current on-call rotation. Here is who you’re most likely to meet depending on your specific loss type and timing.

By scope type

Loss typeWho leadsWhy
Standard water damage, business hoursDaniel or AlexBoth handle Cat 1-2 water mitigation independently. On-call rotation decides which.
Mold remediation, any timeMarcus or SofiaBoth AMRT-certified; S520 scope requires an AMRT lead.
Complex water loss (Cat 3, large commercial, multi-floor)Marcus Rivera (lead)Lead technician on complex scopes; most experience across multiple certifications.
Fire + smoke + water combinedMarcus + 1-2 crewMulti-category coordination; larger crew needed for faster containment.
After-hours emergency, 2amWhoever is on-call that nightRotation among all four technicians; owner Michael is text-notified

Who comes with the first truck

On a standard dispatch: 1 lead tech + 1 crew tech. On a large loss or multi-floor event: 2 lead techs + 1-2 crew techs. Equipment stays on the truck initially; what’s needed gets brought in after scope.

What you’ll see them doing in the first 15 minutes

  • Walking the loss area with you narrating what they’re observing
  • Taking photos on their phone (standard documentation workflow)
  • Using FLIR thermal camera to find migration boundaries
  • Taking Protimeter readings and writing numbers on paperwork
  • Asking clarifying questions about the source + timeline

When owner Michael Bass arrives

Michael is on every initial scope visit (first time our crew visits) and every close-out walk-through (final day). Between those, you may or may not see him depending on job size — large losses he’s on-site more often; smaller losses he coordinates by phone.

How to tell our crew from a scam

Our crew arrives in branded vehicles with True Day signage. They carry business cards + credential wallet cards (IICRC Registrant number). They’ll show you their Registrant number on request — verify at iicrc.org on your phone before letting them start. Legitimate restoration techs expect this.

Want to meet the team before a hire?Call (385) 247-9359. On a planned scope visit, we’ll bring the lead tech for your scope type to the first meeting.

The tech who starts your job is the tech who finishes it

In most restoration companies, you meet one estimator, then a different crew shows up to extract water, then a third person comes back for moisture checks, then a fourth for rebuild. Everyone has to be caught up on your situation each time — and details fall through the cracks. We don’t run that way.

Our continuity rule: the lead technician on day one of your job is the lead on every subsequent visit, including the final walk-through. If you talked to Marcus the first morning, Marcus is the one checking moisture on day 3 and signing off with you on day 5. You don’t re-explain the loss. You don’t re-walk the house.

How we actually keep this

  • Jobs are assigned to a lead tech at dispatch — and the lead stays with the job through completion unless there’s an unavoidable issue (sick day, scheduled time off known in advance)
  • Second-tech support can rotate for extraction day heavy lifting — but the lead doesn’t
  • If a lead has to miss a scheduled visit, you get a call explaining why, who’s covering that visit, and the lead comes to the next one with the hand-off notes already read
  • Final walk-through is always the lead — no exceptions

Why this matters more than it sounds

  • You only build trust with a face you’ve seen — and a job that spans a week needs trust to make scope-change decisions quickly
  • Moisture-trend reading on day 3 is clearest when the same person took the day-1 reading — they recognize what’s a real change
  • If something goes sideways, there’s one person accountable — not a company-wide shrug about “which crew was there that day”

Our four W-2 technicians are Marcus Rivera, Sofia Mendoza, Daniel, and Alex. The owner Michael Bass takes a lead role on larger-scale and commercial jobs. Whoever starts yours is the one you’ll see through to sign-off.

How we hire + what new-tech onboarding looks like

A 4-person technical crew is small enough that every hire matters a lot. We’re not hiring in volume, so our hiring and onboarding is slower and more selective than a larger shop’s would need to be. Here’s what the process actually looks like:

What we require to hire (minimum, before any offer):
  • Clean background check — no violent offenses, no theft; property is the whole point of our work
  • Valid driver’s license with insurable record — our trucks and insurance require it
  • Physical capability for the work (lifting, bending, confined-space, respirator use)
  • Reference from a previous employer in trades, construction, or restoration
  • Willingness to earn IICRC WRT within first 90 days
  • Able to pass a drug test and comply with ongoing random testing
What new-tech onboarding covers (first 90 days):
  • Week 1-2: shadow a certified lead on 3-5 full jobs; no independent work
  • Week 3-4: assist on jobs under direct supervision; begin IICRC WRT study
  • Week 5-8: supervised work on specific tasks (extraction, equipment placement, documentation); WRT exam scheduled
  • Week 9-12: cleared for independent work on smaller jobs with daily check-in; still supervised on Cat 2+ and all Cat 3
  • Day 90: full field evaluation by owner; WRT cert in hand; cleared for lead-tech role on Cat 1 and Cat 2

What we don’t do

  • Hire “IICRC-certified” techs we haven’t verified — we check cert numbers at IICRC’s public lookup before an offer
  • Push new hires onto Cat 3 jobs before they’ve demonstrated capability on simpler scope
  • Classify technicians as 1099 to avoid payroll obligations — our crew is W-2 and workers-comp covered
  • Hire family or friends without the same hiring standard applied to anyone else

Why the standard is set higher than it has to be

  • You see the same tech on day 1 and day 5 of your job; that tech is representing the whole company
  • Property damage from an unqualified tech is a liability event; we’d rather hire slow than fire fast
  • Our warranty depends on consistent workmanship; variable crew quality breaks that promise

Our current crew: Marcus Rivera, Sofia Mendoza, Daniel, and Alex. All W-2. All IICRC WRT at minimum. All here because they’ve met and maintained the standard.

How 4 techs cover 24/7 without burnout (the rotation model)

Being able to answer the phone at 2 AM is one thing. Being able to show up for the actual job the next morning after a 3 AM dispatch is another. A sustainable 24/7 operation needs a rotation that keeps techs effective, not just available. Here’s how we actually structure coverage:

Base coverage pattern:
Primary on-call: one tech + owner on back-up, rotating weekly. On-call tech is primary for after-hours dispatch; owner is secondary.
Overnight after-hours: primary tech takes the call; owner takes the second simultaneous call if one comes in.
Next day after an overnight dispatch: the tech who was dispatched overnight has flexibility in their day job start time; another tech picks up any morning jobs that were on the schedule.

Why this matters for your experience

  • Tech dispatched to your 3 AM emergency is sharp — not pulling an 18-hour day straight through to the next afternoon
  • Scheduled day work the next day doesn’t get skipped because overnight dispatch happened — other crew covers
  • Fatigue-related mistakes are minimized by the rotation; drying setup gets the same attention at 4 AM as at 10 AM

Rotation schedule

  • Weekly on-call rotation among the 4 techs; owner is always back-up
  • Each tech is primary on-call roughly 1 week out of 4
  • Rotation runs Sunday-Saturday for cleaner payroll + schedule
  • Known-time-off (vacation, family event) handled by swap with another tech, not left uncovered

What this means for continuity

  • If you call during the week your lead tech is on-call, you may hear from them again sooner than a different tech
  • Your assigned lead for an active job stays assigned regardless of their rotation status — another tech only handles emergency dispatch, not your scheduled moisture check
  • If a tech is on vacation during the time of your scheduled visit, they let you know in advance and someone else covers that one visit; lead tech returns for the next

Why we don’t go smaller

  • 3 techs is too few for sustainable 24/7 — the on-call rotation gets heavy and burnout follows
  • At 4 techs + owner we can run full coverage with a reasonable rotation

Why we don’t go bigger yet

  • 5+ techs would require a dispatcher or scheduler role that we currently don’t have
  • Owner-direct-involvement in every job is harder past 4-5 simultaneous active jobs
  • Growth beyond this crew size changes the shape of the business — we’ve chosen this scale deliberately

Our 4 W-2 technicians are Marcus Rivera, Sofia Mendoza, Daniel, and Alex. The rotation keeps them effective; the model keeps you with the same lead through your job.

Crew specialization matrix — who leads what scope

Every tech is cross-trained on standard water scope, but each has specific strengths. Here’s how we match lead-tech to job type:

Scope typePreferred leadWhy
Standard water-damage mitigationAny tech (all WRT-certified)Baseline capability across the team
Large or complex drying jobMarcus, Daniel, or AlexAll three hold ASD (Applied Structural Drying); experienced with drying math on multi-material jobs
Mold remediationMarcus or SofiaBoth hold AMRT (Applied Microbial Remediation Technician)
Combined water + mold jobMarcus-Sofia pairing (or Marcus solo)Dual AMRT availability keeps the two scopes managed under one roof
Cat 3 sewage scopeMarcus or owner (Michael)Full S500 protocol experience; AMRT for related mold-prevention antimicrobial
Commercial / larger-lossOwner (Michael) with 2nd tech supportDirect owner-level customer involvement; scope-writing + insurance interaction
Fire-related water-mitigationOwner, Marcus, or DanielCombined-scope experience; FSRT scope coordinated with specialist partner for fire portion
Multi-level or dramatic-looking jobLead with most senior tech, usually MarcusExperience with complex drying setup and scope decisions
Overnight emergency dispatchCurrent on-call tech per rotationRotation ensures sustainable 24/7 coverage
Scheduled estimate visits (non-emergency)Owner or tech currently in officeFlexible based on availability; usually owner for commercial
Protection Plan inspectionsDaniel or AlexRoutine inspections suit a methodical approach; building familiarity with specific plan homes
Warranty call-backsOriginal lead tech from the job (or owner)Continuity — same person who did the work

Why specialization within a small crew works

  • Each tech is competent on everything (WRT baseline); specialization is about who’s the ideal lead, not who’s qualified
  • Specialization-based scheduling means the right experience is on the right job without delays
  • Cross-training on everything means we can cover each other during vacation, illness, or when a specialist is on another job

How we schedule when there’s a conflict

  • Owner (Michael) resolves assignment conflicts in daily morning review
  • Priority: emergency Cat 3 > emergency Cat 1 or 2 > scope-change on active job > scheduled visit > estimates > routine work
  • Specialization-based preference is the goal but not the hard rule — sometimes the available tech matters more than the ideal tech

What this means for your experience

  • If your job matches a specific lead’s specialty, you’ll usually get that lead
  • Your lead stays with you through the job — specialization-based assignment at the start, continuity after
  • If a specialty requirement comes up mid-job (hidden mold during water job), the specialist is called in to consult while the lead maintains job continuity

Crew working styles (so you know what to expect)

Every tech on our 4-person crew has their own working style within our overall standards. Knowing a bit about each helps you anticipate what interacting with them will be like. Here’s an honest look:

Marcus Rivera

  • Methodical and thorough; takes extra care in explaining scope decisions to homeowners
  • Preferred lead for mold remediation scope + larger drying jobs
  • Often the lead on complex Cat 3 jobs because of combined WRT/ASD/AMRT credentials
  • Tends to run slightly longer visits because he answers questions in detail

Sofia Mendoza

  • Direct communicator; moves efficiently through tasks
  • Preferred lead for mold inspections and jobs with occupant health concerns
  • Dual AMRT credential makes her a natural pair with Marcus on combined water+mold scope
  • Strong written-documentation habit; her moisture logs are consistently detailed

Daniel

  • Technically-focused; often the person asking “why” about new equipment and standards
  • Preferred lead for standard drying jobs and complex residential scope
  • ASD-certified; brings drying-math expertise to equipment selection
  • Steady presence; good at reassuring homeowners during stressful job phases

Alex

  • Fast and reliable; preferred for scheduled visits with time constraints
  • Protection Plan inspections often go to Alex because of methodical consistency
  • ASD-certified; strong on standard scopes
  • Preferred lead for jobs where the homeowner wants efficient visits without excessive conversation

Michael Bass (owner)

  • Lead on larger-loss and commercial jobs; direct customer involvement
  • Handles insurance adjuster interactions on scope disputes
  • Final sign-off on every job’s completion documentation
  • Available for direct customer contact for complex questions, warranty follow-up, and dispute resolution

How we assign leads to specific jobs

  • Scope type and complexity (as covered in the specialization matrix on this page)
  • Current availability (lead tech on another active job)
  • Specific-expertise match (AMRT needed for a mold-combined scope)
  • Customer preferences if any have been stated (we accommodate when reasonable)

What stays consistent across all techs

  • IICRC WRT certification at minimum
  • Documentation discipline (moisture logs, photos, written reports)
  • Right-sized scope (no over-scoping; no under-scoping)
  • Safety protocols (PPE, containment, equipment handling)
  • Customer-communication standard (written daily updates during active drying)
  • Named lead-tech continuity (same tech throughout your job)

What varies across techs

  • Communication style (how much they explain vs how fast they move)
  • Pace of visits (longer and more thorough vs shorter and efficient)
  • Specific-scope preferences based on specialization and experience
  • Personal interests (small talk comfort varies — some are chatty, some are task-focused)

If you have a preference

  • You can state a preference on scheduling and we’ll accommodate when reasonable
  • Repeat customers sometimes request a specific lead — we match when scope + schedule allow
  • If a lead-tech mismatch is noticed mid-job, we reassign — no questions, no awkwardness

What we don’t accommodate

  • Preferences based on demographic characteristics of techs (nationality, gender, etc.) — our crew is who it is, and we don’t apply demographic filters
  • Preferences that would compromise scope specialization (requesting a non-AMRT tech for a mold job, for example)

Our 4-tech crew is small enough that each person’s working style is actually knowable. If you’re curious about who’s assigned to your specific job, ask — we’ll tell you about them.

Certification maintenance — what keeps the credentials current

Earning an IICRC certification is a one-week class and an exam. Keeping it current is the longer story. All four True Day technicians maintain their certifications under the IICRC’s continuing-education framework:

CredentialRenewal cycleCE required
WRT (Water Restoration Technician)Every 4 years14 CECs
ASD (Applied Structural Drying)Every 4 years14 CECs
AMRT (Applied Microbial Remediation)Every 4 years14 CECs
IICRC Certified Firm (#927354-5258)AnnualFirm-level standards compliance + fee

Continuing-education credits (CECs) come from accredited courses — manufacturer training on new equipment, S500/S520 update sessions when IICRC publishes a revision, specialty topics like psychrometric calculation refreshers, or Xactimate update training. The firm covers the cost; the technicians commit the time.

Why this matters practically: the IICRC updates the S500 water-damage standard roughly every five years. A technician certified five years ago to an older edition is working off outdated protocol if continuing education isn’t current. True Day’s certification cycle keeps everyone on the current edition — which means your drying scope reflects today’s standard, not 2019’s.

How we hire — current standards for a new technician

Hiring a fifth technician is a slow decision we don’t rush. The criteria below are what any new hire needs to meet before going on jobs independently. The pace is set by how many candidates can meet the full bar, not by call volume:

Clean background check. Required because technicians enter homes, often when the homeowner isn’t present. This is non-negotiable and reviewed through a licensed background-check service.
Valid Utah driver’s license, clean driving record. We send a stocked truck with a technician to every call. Driving history is part of the hire decision.
IICRC WRT within 90 days of hire. New hires who don’t already hold the Water Restoration Technician credential take the course and sit the exam within 90 days. The firm pays for both.
IICRC ASD within 6 months. Applied Structural Drying follows WRT. Technicians hold both before being on jobs without a lead crew member present.
60-day paired training on jobs. Before independent dispatch, a new technician pairs with Marcus, Sofia, Daniel, or Alex on jobs across the full scope — water, mold, sewage, fire mitigation. Documentation standards are taught on real jobs, not in classrooms.
Communication competence. Restoration is a service job. Technicians interact with homeowners during one of the worst weeks of their year. We hire for how someone communicates under stress at least as much as for technical skills — technical can be trained.
W-2 only. We don’t onboard subcontractors or 1099 technicians. The hire is a W-2 employee with full benefits — not a contract role.

The crew is at four technicians by design, not by circumstance. A fifth will be added when we find a candidate who meets this bar, not when the schedule demands it. If that’s six months out, that’s six months out.