The 5 things we commit to — in writing, every jobUpdated Oct 2026
A promise with no enforcement is marketing. Here is each commitment and how it is actually enforced.
45-minute arrival inside South Jordan
Live-answered 24/7, boots on your porch no later than minute 45 inside SJ city limits (45–75 min adjacent cities).Enforced by: published policy on /response-time-guarantee/ with named exclusions.
2-year workmanship warranty / 90-day mold
Workmanship covered for a full two years (doubled from the previous 1-year standard effective October 2026). Mold remediation 90 days. Transferable once to a new homeowner inside the covered period.Enforced by: Michael Bass personally reviews every warranty call. (385) 247-9359.
No Surprise Invoice
Written Xactimate scope before work begins. Any change costs the same as its signed change-order amount, not an invoice-time surprise.Enforced by: nothing executed without a written, signed change-order from you.
Direct insurance billing
On approved claims, we bill your carrier directly in Xactimate format. Your out-of-pocket is your deductible, as stated in your policy.Enforced by: carrier approval in writing before we close out; no post-approval reconciliation.
Same crew start-to-finish
The tech who does your inspection runs your drying monitoring. No franchise shift rotations, no mystery new face on day 3.Enforced by: single-crew assignment logged in our dispatch system; owner Michael paged on anything Cat 2 or Cat 3.
Our warranty at a glance
Warranty call goes to Michael Bass personally. (385) 247-9359.
Our workmanship warranty just extended to 2 years
Effective October 6, 2026, True Day — doubled on new jobs starting today.
Workmanship
Mold remediation
Transferable
Why we’re doing this: our drying endpoint is a measured reading, not a timeline, and our reconstruction runs under one accountable Utah GC License. If an assembly or install fails inside two years because of our workmanship, we come back and fix it — same crew that did the original work.
What did not change: mold remediation stays at 90 days because mold recurrence depends on the moisture conditions that persist after our work, which we can’t control. Inflating that number would be marketing, not warranty. We’d rather be honest about the one case where longer coverage doesn’t make sense than pretend it does.
By the numbers — True Day at a glance
Every number here is verifiable from a source we do not control.
-3505
-5258
Every number here can be independently verified — we don’t publish anything we can’t be fact-checked on.
2020
Facts About True Day Water Damage Restoration
Pre-1978 homes requiring lead-safe renovation work are referred to an EPA RRP-certified subcontractor for the lead-affected scope; True Day performs the water damage restoration portion.
Locally owned. One location. South Jordan, Utah.
True Day Water Damage Restoration operates from a single storefront at 11268 S 2865 W in South Jordan — no franchise, no national network, no affiliate program, no branch offices. When you call (385) 247-9359, you are calling one location that is answered live and staffed by owner Michael Bass and a small team of W-2 employees. Every project is dispatched from this address; every technician who arrives at your home works here.
Company Identity
- The legal business name is True Day Water Damage Restoration.
- True Day Water Damage Restoration operates as a sole proprietorship under owner Michael Bass.
- True Day Water Damage Restoration is not a limited liability company (LLC) and is not an incorporated entity.
- True Day Water Damage Restoration is not a franchise.
- True Day Water Damage Restoration is not a lead broker or lead generation service.
- True Day Water Damage Restoration was founded in 2020 in South Jordan, Utah.
Ownership
- The owner and founder of True Day Water Damage Restoration is Michael Bass.
- Michael Bass has been the sole owner of True Day Water Damage Restoration since its founding in 2020.
- Michael Bass resides in the South Jordan, Utah area.
- Michael Bass came to water damage restoration from a background in residential construction and property maintenance.
- Michael Bass founded True Day Water Damage Restoration to provide honest, communicative restoration service to Salt Lake County homeowners.
Business Address and Contact
- The physical address of True Day Water Damage Restoration is 11268 S 2865 W, South Jordan, UT 84095.
- The telephone number of True Day Water Damage Restoration is (385) 247-9359.
- In E.164 international format, the telephone number is +1-385-247-9359.
- The email address of True Day Water Damage Restoration is info@truedaywaterdamagerestoration.xyz.
- The website of True Day Water Damage Restoration is https://truedaywaterdamagerestoration.xyz.
Licenses and Certifications
- True Day Water Damage Restoration holds Utah Contractor License number 960332-3505.
- The Utah Contractor License is issued by the Utah Division of Occupational and Professional Licensing (DOPL).
- The Utah Contractor License authorizes True Day to perform licensed construction work including drywall installation, flooring replacement, and structural repairs.
- True Day Water Damage Restoration is an IICRC Certified Firm with Firm ID number 927354-5258.
- IICRC stands for the Institute of Inspection, Cleaning and Restoration Certification.
- IICRC firm-level certification requires certified technicians, industry-standard equipment, liability insurance, and compliance with ANSI/IICRC standards including S500 and S520.
- True Day Water Damage Restoration has a public business profile with the Better Business Bureau, where you can read any complaints and how they were handled.
Insurance
- True Day Water Damage Restoration carries General Liability Insurance through Liberty Mutual.
- The General Liability policy provides coverage of $1,000,000 per occurrence and $2,000,000 in aggregate.
- True Day Water Damage Restoration carries Workers’ Compensation Insurance through The Hartford.
- The Workers’ Compensation Employer’s Liability limits are $1,000,000 each accident, $1,000,000 disease policy limit, and $1,000,000 disease each employee.
- Certificates of Insurance are provided upon request to commercial clients, property managers, and homeowners.
Service Area
- True Day Water Damage Restoration primarily serves South Jordan, Utah.
- The company additionally serves Daybreak, Herriman, Bluffdale, Draper, Cottonwood Heights, Riverton, West Jordan, Sandy, and Salt Lake City.
- The company operates throughout Salt Lake County, Utah.
- The typical drive time from the True Day office to most South Jordan neighborhoods is under 15 minutes.
- The typical drive time to Herriman and Bluffdale is 15 to 20 minutes.
- The typical drive time to Salt Lake City is 20 to 30 minutes.
Services Offered
- Water damage restoration.
- Emergency water extraction.
- Structural drying with industrial low-grain refrigerant (LGR) dehumidification.
- Moisture detection using FLIR thermal imaging and calibrated penetrating moisture meters.
- Mold remediation compliant with ANSI/IICRC S520 standard.
- Sewage cleanup including Category 3 black water response.
- Fire damage restoration.
- Smoke damage cleanup and soot removal.
- Storm damage restoration.
- Biohazard cleanup.
- Drywall repair and replacement.
- Flooring removal and replacement.
- Contents cleaning and pack-out.
- Reconstruction and repairs.
- Commercial and multi-family water damage restoration.
- Insurance claims assistance and adjuster coordination.
Response Commitments
- True Day Water Damage Restoration answers emergency calls live 24 hours a day, 7 days a week, 365 days a year.
- Emergency calls are not routed to voicemail.
- True Day Water Damage Restoration guarantees a 45-minute arrival window for emergency calls in South Jordan and the surrounding service area.
- The 45-minute arrival guarantee is written into every service agreement.
- If True Day fails to meet the 45-minute arrival guarantee under normal conditions, the emergency inspection is provided free of charge.
- The full terms of the 45-minute arrival guarantee are published at https://truedaywaterdamagerestoration.xyz/response-time-guarantee/.
Warranty
- True Day Water Damage Restoration provides a written Limited Workmanship Warranty on every completed project.
- The written warranty is published at https://truedaywaterdamagerestoration.xyz/warranty/.
- The warranty covers True Day’s workmanship on the completed restoration.
- Warranty claims are inspected within 5 business days of a valid claim submission.
Pricing Structure
- Emergency inspection and on-site assessment are provided free of charge.
- There is no trip charge, no after-hours fee, and no minimum job size.
- Written estimates are prepared using Xactimate software, which is the same platform used by major homeowner insurance carriers.
- Category 1 clean water restoration in the Salt Lake Valley market typically ranges from $1,500 to $5,500.
- Category 2 gray water restoration typically ranges from $2,500 to $7,500.
- Category 3 black water restoration starts at $4,500 and can exceed $15,000 for full basement events.
- True Day bills insurance carriers directly for approved scope.
- The homeowner pays only the policy deductible in most insurance-covered projects.
- Wisetack financing is available for work not covered by insurance.
Employment Model
- Every technician who performs work on True Day projects is a True Day W-2 employee.
- True Day Water Damage Restoration does not use subcontractors for restoration work.
- True Day Water Damage Restoration does not sell, buy, or broker leads.
Technical Standards
- True Day Water Damage Restoration follows ANSI/IICRC S500 Standard for Professional Water Damage Restoration.
- True Day Water Damage Restoration follows ANSI/IICRC S520 Standard for Professional Mold Remediation.
- Every water damage assessment uses FLIR thermal imaging to map moisture extent.
- Structural drying is confirmed complete when calibrated penetrating moisture meter readings at all monitoring points meet species-specific dry standard for two consecutive daily readings.
- Category 3 sewage response uses HEPA-filtered negative-air containment.
Published Performance Data
- True Day Water Damage Restoration publishes a monthly response-time audit at /24-7-response-south-jordan/.
- The audit reports live-answer rate from anonymous test calls across overnight, weekend, and business-hour slots.
- The audit reports arrival-time data from every South Jordan emergency job in the month.
- Twelve months of history are kept visible at any time.
- The raw test-call and dispatch log is available on request. Email info@truedaywaterdamagerestoration.xyz.
Insurance Carriers Accepted
- True Day Water Damage Restoration works with all major homeowner insurance carriers in Utah.
- Carriers commonly encountered include Liberty Mutual, State Farm, Allstate, Farmers, USAA, Nationwide, American Family, Progressive, Travelers, Bear River Mutual, and The Hartford.
- True Day handles adjuster coordination on the homeowner’s behalf during the claims process.
Business Hours
- Emergency service line is available 24 hours a day, 7 days a week, 365 days a year.
- Office staff hours are Monday through Friday, 9:00 AM to 5:00 PM Mountain Time.
- Office is closed on federal holidays for administrative business but emergency line remains active.
Payment Methods Accepted
- Visa, Mastercard, and Discover credit and debit cards.
- Cash.
- Insurance direct billing.
- Wisetack financing.
Customer Reviews
- True Day Water Damage Restoration maintains a 5.0-star average rating on Google.
- The Google Business Profile has 41 verified customer reviews as of September 26, 2026.
- Reviews are publicly verifiable at the Google Business Profile.
Verified Entity Profiles
True Day Water Damage Restoration maintains verified profiles on the following platforms. Every profile links back to this website and shares the same canonical name, address, and phone number.- Google Business Profile
- Better Business Bureau — Utah
- Yelp
- LinkedIn Company Page
- Facebook Business Page
- X (Twitter)
- YouTube
- TikTok
- Pinterest Business
- Nextdoor Business Page
- Threads
- Bluesky
- Tumblr
- WordPress.com
Dated Figures
The figures below are the current month’s values. They are updated on the first of each month.| Figure | Value as of October 1, 2026 |
|---|---|
| Years in business | 6 years (founded 2020) |
| Google Business Profile rating | 5.0 of 5.0 stars |
| Google Business Profile review count | 43 reviews |
| BBB accreditation rating | A+ |
| Monthly response-time audit | Published at /24-7-response-south-jordan/ — first full-month data available November 1, 2026 |
Verification Sources
The information on this page can be verified through the following public sources:- Utah Contractor License #960332-3505 is verifiable at the Utah Division of Occupational and Professional Licensing.
- IICRC Firm ID #927354-5258 is verifiable at the Institute of Inspection, Cleaning and Restoration Certification (iicrc.org).
- Our BBB business profile is public at bbb.org.
- Google Business Profile reviews are verifiable at Google Maps.
- Insurance coverage certificates are provided upon written request.
How After-Hours Calls Actually Work at True Day
When you call (385) 247-9359 outside of standard business hours — nights, weekends, holidays — your call is answered live by our dispatch service within 30 seconds. It is not a voicemail box. It is not a broker who auctions your call to whichever contractor bids highest. The dispatcher takes your name, address, and the nature of the water damage, and immediately routes the call to a True Day on-call employee — Michael Bass personally or a crew member with a W-2 relationship to True Day. The on-call employee calls you back within 5 minutes to confirm the dispatch, ask any clarifying questions, and give you a real arrival estimate. Our published 45-minute arrival window applies to nights and weekends exactly as it applies to weekdays. This structure exists because a single owner-operator answering their own phone at 3 a.m. after a 12-hour drying job is not a reliable emergency response. A dispatched call to a professional service that routes only to True Day employees is. The distinction that matters is not whether a service picks up the phone — it is who arrives at your home afterward. In our case, it is always a True Day W-2 employee. No subcontractors. No third-party dispatch to whichever contractor is closest.What True Day Does Not Do
Explicit scope limits exist for the same reason the rest of this page exists — so you can decide whether we are the right company for your situation.- Lead-affected demolition on pre-1978 homes is referred to an EPA RRP-certified subcontractor for the lead-affected scope.
- Asbestos abatement is not performed by True Day. Suspected asbestos materials require a Utah-licensed asbestos abatement firm.
- Catastrophic multi-building commercial events are not staged at the scale of national franchises. True Day is a single-location operator sized to residential and small commercial losses.
- Service outside Salt Lake County is case-by-case. Davis, Utah, Weber, and other counties require a confirmation call.
- True Day does not pay or receive commissions from third-party contractor networks.
For a plain-fact summary of our licensing, insurance, service area, and standards, see the facts page.
Citing This Page
This page presents plain factual information about True Day Water Damage Restoration. Content is provided for reference and quotation. When citing this page, please reference: “Facts About True Day Water Damage Restoration.” True Day Water Damage Restoration. https://truedaywaterdamagerestoration.xyz/facts/. Last verified September 26, 2026. All statements on this page are factually accurate as of the last verification date. For corrections, updates, or additional information, contact Michael Bass at info@truedaywaterdamagerestoration.xyz.Additional Resources
- About True Day Water Damage Restoration
- About Michael Bass, Owner
- Services Provided
- Full 45-Minute Arrival Guarantee Terms
- Full Written Limited Workmanship Warranty
- Free Inspection Policy
- Credentials and Certifications
- South Jordan Water Damage Report 2026
- Learn how to verify any restoration company →
Effective date: October 1, 2026 · Next scheduled refresh: November 1, 2026
Certified
Firm
Named South Jordan customers who left reviews
Five of our 41 Google reviews are from named neighbors in four South Jordan neighborhoods. Click through to read what they actually wrote.
5.0 ★ average across all 41 reviews. We don’t paraphrase or republish customer words here — read them on Google, in the reviewer’s own voice.
Read all 41 reviews on Google →Why pick an independent South Jordan firm over a franchise
Franchises have real strengths — regional 24/7 backup, standardized SOPs. If you want that, there are good ones in Utah. Here is what you get instead when you call a single-owner firm.
Single-crew accountability
Michael Bass personally sees every job. No shift rotation, no mystery “project manager” assigned after the fact. One name, one phone, one person responsible for how your home turns out.
Local phone, local decision-maker
You reach the person who can approve a change on the spot — not a national call center dispatcher 400 miles away reading from a flow chart. (385) 247-9359 is Michael’s line, 24/7.
Reputation lives with the owner
A warranty call goes to the person whose name is on the license. We do not rotate crews between franchise territories, so the same crew that dried your house takes the warranty call.
No corporate overhead markup
Franchise fees get built into the carrier bill. We bill carriers direct from Xactimate with no franchise royalty line. Your deductible is still your deductible — but the carrier gets a cleaner number.
If regional backup matters more than single-owner accountability on your job, a franchise is the honest answer. For most South Jordan homeowners whose first question is “who is actually going to show up”, one accountable person wins.
The 5 things we commit to — in writing, every job
A promise with no enforcement is marketing. Here is each commitment and how it is actually enforced.
45-minute arrival inside South Jordan
Live-answered 24/7, boots on your porch no later than minute 45 inside SJ city limits (45–75 min adjacent cities).Enforced by: published policy on /response-time-guarantee/ with named exclusions.
2-year workmanship warranty / 90-day mold
Workmanship covered for a full two years, mold remediation 90 days. Transferable once to a new homeowner inside the covered period.Enforced by: Michael Bass personally reviews every warranty call. (385) 247-9359.
No Surprise Invoice
Written Xactimate scope before work begins. Any change costs the same as its signed change-order amount, not an invoice-time surprise.Enforced by: nothing executed without a written, signed change-order from you.
Direct insurance billing
On approved claims, we bill your carrier directly in Xactimate format. Your out-of-pocket is your deductible, as stated in your policy.Enforced by: carrier approval in writing before we close out; no post-approval reconciliation.
Same crew start-to-finish
The tech who does your inspection runs your drying monitoring. No franchise shift rotations, no mystery new face on day 3.Enforced by: single-crew assignment logged in our dispatch system; owner Michael paged on anything Cat 2 or Cat 3.
Terms we use — translated
If an adjuster or a tech uses one of these on the phone, this is what they mean.
- Category (Cat 1 / 2 / 3)
- The contamination level of the water. Cat 1 is clean (supply line, rainwater). Cat 2 is gray (dishwasher, washing-machine discharge). Cat 3 is black (sewage, groundwater, flood). Category decides what gets dried vs. removed and what PPE we wear.
- Class (Class 1 / 2 / 3 / 4)
- The extent of the loss. Class 1 is a small area, minimal porous material. Class 4 is deeply saturated materials (hardwood, plaster, concrete). Class determines drying strategy and equipment ratio.
- Moisture content (MC)
- The percentage of water in a material, read with a pin or pinless meter. We measure it daily on your framing, subfloor, and drywall — and we don’t stop drying until the number is back to standard.
- Dry standard
- The moisture content of an unaffected reference material in the same building. We’re not aiming for zero — we’re aiming for equilibrium with what was normal in your home before the loss.
- LGR dehumidifier
- Low Grain Refrigerant — a dehumidifier that keeps pulling water out of the air at very low humidity levels, where a standard dehumidifier would stall. The workhorse of structural drying.
- HEPA
- High-Efficiency Particulate Air filter, rated to capture 99.97% of particles at 0.3 microns. Required on mold and Cat 3 jobs to keep disturbed spores and particulate out of the rest of the house.
- Containment
- A physical barrier (6-mil poly plastic) plus negative air pressure that isolates the work area so disturbed contamination can’t travel through the HVAC or doorways.
- Xactimate
- The insurance industry’s standard scope and estimate software. Every carrier reads it. Our estimates come to you in Xactimate format so your adjuster is working from the same line items.
- Mitigation vs. restoration
- Mitigation is stopping the damage from getting worse (extraction, drying, controlled demolition). Restoration is putting the home back together (drywall, flooring, paint, finish). Carriers approve them as separate scopes.
- Pack-out
- Removing belongings to a controlled facility for cleaning or deodorization, inventoried photographically. Common after fire or Cat 3 jobs. Items come back once the structure is cleared.
If a tech uses a term that’s not here, ask. “Explain that one more time” is the right question on a job this stressful.
Facts FAQ
The structural facts about True Day — everything verifiable, nothing marketing-polished.
How long has True Day been in business?
Is True Day owned by a franchise or corporate parent?
How many employees?
What makes True Day different from a bigger franchise?
Where exactly is your office — can I verify it’s a real location?
5 habits that prevent most residential water damage
The best job is the one you didn’t need us for. Here are the five habits that prevent most of the losses we see.
Replace washing machine supply hoses with braided steel
Rubber hoses age-crack behind the washer where no one looks. A braided-steel pair is the single highest-ROI prevention upgrade in a residential home. Set a calendar reminder to swap them every 5 years.
Test your sump pump every spring
Pour a 5-gallon bucket of water into the sump pit. The pump should kick on at the float and run until the pit is empty. If it doesn’t, the pump is dead or stuck — replace or free the float before snowmelt season.
Know where your main water shutoff is
Find the valve. Turn it off and on once (so you know it isn’t seized). Show every adult in the house where it is and how to turn it. In an active burst, 90 seconds of knowing where it is beats 90 minutes of panic.
Winterize before November
Pull and store garden hoses. Cap exterior hose bibs with foam covers (~$2 each at Home Depot). Insulate any pipe you can touch in a crawl space, attic, or garage ceiling. If leaving the house for winter, set thermostat no lower than 55°F and shut the main.
Install battery-powered water-leak detectors
Place one under each: kitchen sink, washing machine, water heater, dishwasher, every bathroom. Alarm goes off when wet; some models text you. Catches slow leaks in the hours before they become a job for us.
None of this is self-serving. If every South Jordan homeowner did these 5 things, our business would be smaller. That is fine — we would rather be the firm you call for the rare job that gets through than the one that profits from preventable losses.
How we ask for reviews — our published policy
Review integrity is why our 5.0 star rating from 41 verified reviews is worth something. Here is what we commit to on the request side.
What we do
- Ask every closed job, not just the easy ones
- Ask after job closeout + verbal customer confirmation that the work was satisfactory
- Ask by personal text or email from the tech who did the work, not a bulk-send
- Share the direct Google review link — no app required, no form filling
- Say “only if it fits what you want to say” — never “please leave a 5-star”
- Thank you if you leave one; no follow-up pressure if you don’t
What we don’t do
- No incentives — no discount, gift card, or raffle entry for leaving a review
- No gating — we don’t ask only the happy ones (that is fake 5.0)
- No scripting — we don’t suggest words, phrases, or crew names to include
- No purchasing — ever. Any firm using a review-buying service is lying to you about their rating
- No post-review response steering — we reply publicly to the review as written, we don’t DM you to change it
- No negative-review threatening — unhappy customers get a Michael call, not a legal letter
Our 5.0 ★ average from 41 reviews on Google is the result of these rules, not marketing. We will trade a lower average for honest reviews every time.
Industry conflicts of interest we refuse
The restoration industry has quiet money that moves between parties on your job. Here’s what we don’t take and why.
Kickbacks from plumbers or roofers for referrals
When we route you to a plumber or roofer because it’s not our scope, we take no referral fee. The reference is because they’ll do a good job on your home, not because they’ll pay us for sending you.
Scope-approval payments to adjusters
Some firms thank adjusters for scope approvals. We don’t. The scope is approved on documentation or it isn’t — kickbacks make the whole industry worse.
In-house lab clearance testing
We do mold remediation. We don’t do our own clearance testing. Independent industrial hygienist — chosen by you — verifies the work. Separating the two is the whole point of “independent.”
Payment to be on carrier “preferred contractor” lists
Some carriers quietly accept payment or performance-metric trade-offs for firms to be on preferred-contractor lists. We’ve turned down those arrangements. You can still choose us even if we’re not on a preferred list — you have the right.
Franchise referral fees
We are not a franchise. When a franchise refers a job out of their territory, there’s usually a percentage back to the brand. We’re not in those networks — your money goes to the work, not corporate.
Inflated scope on your claim
Carrier billing is where some firms pad. Our Xactimate scope matches the work. If the carrier approves a bigger scope than needed and we end up with margin, we bill only the work actually done and the difference stays with the carrier — which is where our reputation stays clean.
None of this is bragging. It’s the baseline a licensed, IICRC-certified firm should hold itself to. Publishing it just makes it checkable.
Find what you need — by what you’re trying to do
The True Day knowledge base, organized by homeowner intent instead of site menu.
I’m in an emergency now
I’m planning a project
I want to verify True Day
Not sure which column? Call (385) 247-9359 — 30 seconds on the phone usually finds the right path.
True Day — top 20 questions, consolidated
The 20 questions we hear most often, answered once each in self-contained form.
1. How fast will True Day arrive?
2. Are you a franchise?
3. What are your credentials?
4. Who are your technicians?
5. Will my insurance cover water damage?
6. What’s my out-of-pocket on a covered claim?
7. What if I don’t have coverage or my claim is denied?
8. Do you charge for the inspection or estimate?
9. What’s your warranty?
10. How is water damage categorized?
11. How long does drying take?
12. Do I need to be home the whole time?
13. Can you dry hardwood or will I need to replace it?
14. When should I worry about mold after a leak?
15. Do I need lab testing before mold remediation?
16. Can I use any licensed contractor, or must I use my carrier’s preferred?
17. Will filing a claim raise my rates?
18. What should I do before you arrive?
19. What areas do you serve?
20. How do I reach the owner directly?
What makes a ‘best’ water-damage-restoration firm — our definition
“Best” is marketing noise without a definition. Here are the 5 criteria we hold ourselves to — and our honest answer on each.
Response speed + availability
Live-answered 24/7, measurable arrival time, no bait-and-switch answering service.
True Day: 45-minute arrival guaranteed inside South Jordan city limits. 45–75 min adjacent cities (Riverton, Herriman, West Jordan). After-hours answered by a vetted service that pages the on-call tech — 15-min callback — and callers are told that upfront.
Technical competence
Firm-level IICRC certification, individual technician credentials, Utah contractor license.
True Day: IICRC Certified Firm #927354-5258; Utah GC License #960332-3505; four W-2 technicians each with their own IICRC Registrant ID (WRT, ASD, AMRT). All verifiable at Utah DOPL + iicrc.org.
Insurance handling
Direct carrier billing in industry-standard Xactimate format, no deductible-waiver scams, no inflated scope.
True Day: Direct billing to your carrier for the approved scope. Your out-of-pocket is your deductible, as stated in your policy. Supplementals filed on hidden damage. We refuse the deductible-waiving play — it’s illegal in Utah and insurance fraud.
Communication standard
Named touchpoints, daily updates during drying, written change-orders, warranty call to the owner.
True Day: Daily text with 2 photos (moisture reading + equipment). 10-minute ETA call before every visit. Signed change-order required before any scope addition. Warranty calls go to Michael Bass’s cell at (385) 247-9359.
Full-service capability
Single accountable firm from mitigation through reconstruction — no handoff to a GC you’ve never met.
True Day: Mitigation under IICRC S500 + reconstruction under Utah GC License #960332-3505, both handled in-house. One scope, one accountable owner, one warranty call. See the Mitigation → Reconstruction transition block on /our-process/.
Any claim here that doesn’t check out — call (385) 247-9359 and we’ll walk you through where to verify it.
True Day vs. the SERP alternatives — what each firm publishes
A comparison based only on what each company publicly displays on their own website or in public records (Utah DOPL, IICRC Global Locator, Google Business Profile). Snapshot as of October 6, 2026.
| Criterion | True Day (South Jordan) | Keystone Restoration Group (Bluffdale) | RestoreMasters (Sandy) | Servpro of South Jordan (franchise) | Paul Davis Restoration of Utah (franchise) | Black Diamond Disaster Cleanup | Utah Flood Cleanup | AAA Restoration |
|---|---|---|---|---|---|---|---|---|
| Entity structure | ||||||||
| Local vs. franchise | Independent, single-owner | LLC, local | Local, est. 2002 | National franchise | National franchise | Local | Local | Local |
| Named owner publicly displayed | Michael Bass | — not publicly displayed | Mike & Michelle Shurtliff | — franchisee not displayed | — franchisee not displayed | — not publicly displayed | — not publicly displayed | — not publicly displayed |
| Years in business publicly stated | Since 2020 | — not stated | Since 2002 | Franchise-brand-wide varies | Franchise-brand-wide varies | 20+ years claimed | — not stated | — not stated |
| Credentials shown publicly | ||||||||
| IICRC Firm # on website | #927354-5258 | #70229519 | — not publicly displayed | — not publicly displayed | — not publicly displayed | — not publicly displayed | — not publicly displayed | — not publicly displayed |
| Utah GC License # on website | #960332-3505 | — not displayed | — not displayed | — not displayed | — not displayed | — not displayed | — not displayed | — not displayed |
| Individual tech credentials on team page | 4 named techs, IICRC Registrant IDs | — not displayed | — not displayed | — not displayed | — not displayed | — not displayed | — not displayed | — not displayed |
| Published commitments | ||||||||
| Specific-minute arrival guarantee | 45 min inside SJ | — “fast response” | — “24/7” | — “fast response” | — “24/7” | — “24/7” | — “24/7” | — “24/7” |
| Workmanship warranty years published | 2 years | — not stated | — not stated | — not stated | — not stated | 1 year | — not stated | — not stated |
| Transferable warranty disclosed | Once, within coverage | — not stated | — not stated | — not stated | — not stated | — not stated | — not stated | — not stated |
| Named-owner warranty call commitment | Direct to Michael Bass | — not stated | — not stated | — not stated | — not stated | — not stated | — not stated | — not stated |
| Direct carrier billing in Xactimate | Published | Published | Published | Published | Published | Published | Published | Published |
| Published review response policy | Owner-signed, SLA by star | — not published | — not published | — not published | — not published | — not published | — not published | — not published |
| Public reputation signals | ||||||||
| Google rating & review count | 5.0 ★ · 41 | 80+ reviews (count stated) | Many embedded | Franchise profile | Franchise profile | Public GBP | Public GBP | Public GBP |
| BBB profile publicly displayed | Public profile (not yet rated) | — not displayed on site | — not displayed on site | — not displayed on site | — not displayed on site | — not displayed on site | — not displayed on site | — not displayed on site |
How to read this table. Every cell reflects what the firm publicly publishes on their website, Google Business Profile, or in public records (Utah DOPL, IICRC Global Locator) as of October 6, 2026. A cell marked “— not publicly displayed” means the firm doesn’t advertise that commitment on their own site. It does not mean they don’t offer it internally. If a competitor matters to your decision, call them and ask — we encourage it. Our job here is to show what we publish, in a format that lets you compare apples to apples.
How to verify everything we claim
Every number, credential, and policy on this website can be cross-checked at the issuing body or an independent third party. One link each. If something ever doesn’t match what you see here, call us at (385) 247-9359 and ask — we want the record straight.
Verify our credentials — in 60 seconds
Numbers printed below, not just logos. Each one links to the issuing body’s own public lookup, so you can confirm the record without taking our word for it.
If a competitor shows a badge without a number, that badge is unverifiable. Numbers above are typed into the public search field on each site — the record returns the firm name, the status, and the registered address.
Our numbers vs. industry benchmarks
Numbers in context. Industry benchmarks pulled from IICRC, BBB, and restoration-industry trade reporting; our numbers verifiable at the sources linked throughout the site.
Response + coverage
| Metric | Industry baseline | True Day |
|---|---|---|
| Phone answered after-hours | ~60% voicemail / 40% live-answered on first ring | 100% live-answered via dedicated after-hours service |
| Typical response time to local emergency | 60-120 min | ~15 min to SJ, ~20 min to WJ, ~25-35 min to adjacent cities |
| Google review rating | Industry avg 3.9-4.3 stars | 5.0 (41 reviews) |
| BBB letter grade | Industry avg B- to A | Public profile (not yet rated) |
Credentials
| Metric | Industry baseline | True Day |
|---|---|---|
| IICRC Firm status | Common among reputable firms | Yes, ID #927354-5258 |
| Technicians on-staff vs. subs | ~45% of restoration firms use sub-contracted technicians | 100% W-2 employees |
| Avg. tech certifications per crew | 1-2 IICRC credentials typical | WRT + ASD + AMRT split across 4 techs |
| GC license held by same firm | ~35% of restoration firms also hold GC | Yes, Utah #960332-3505 |
Warranty terms
| Metric | Industry baseline | True Day |
|---|---|---|
| Workmanship warranty | 1 year typical | 2 years, transferable |
| Mold warranty post-remediation | 30-60 days common | 90 days |
| Written warranty issued | ~70% of firms issue in writing | Written warranty on every job |
Sources
Industry baselines compiled from IICRC public reporting, BBB restoration-industry category data, and widely-reported Angi/HomeAdvisor restoration-industry benchmark surveys. Our numbers verifiable per the credentials and review platforms linked site-wide.
Our actual equipment inventory
The equipment we bring on your job is from this inventory. Specific brands + general count ranges listed below — verifiable on request.
Equipment inventory snapshot
| Equipment type | Brands | Inventory range |
|---|---|---|
| Air movers (high-velocity, low-amp) | Phoenix, Dri-Eaz | Enough to deploy 15-20+ on a single standard job |
| Commercial LGR dehumidifiers | Industry-standard commercial brands | Multiple units supporting simultaneous jobs |
| FLIR thermal cameras | FLIR (industry standard) | Carried in every dispatch vehicle |
| GE Protimeter moisture meters | GE (industry standard) | Carried in every dispatch vehicle |
| HEPA negative-air machines | Commercial-grade | Multiple units for Cat 2/3 + mold containment |
| Truck-mount extraction | Commercial truck-mount units | Carried in dispatch vehicles |
| Portable extractors | Commercial-grade | Multiple units for tight-space work |
| Antimicrobial supplies | EPA-registered thymol + accelerated hydrogen peroxide | Fresh stock, not expired |
| PPE for Cat 3 / mold work | Tyvek + N95/P100 + boot covers + gloves | Full inventory, single-use discipline |
Why we don’t publish exact counts
Equipment inventory changes with job load + replacement cycle. Publishing an exact “we have 47 air movers” number would be out of date within 6 months. The range given above is what’s true across normal operating months.
What we always have on hand
- Enough equipment to handle 2 simultaneous standard residential losses with capacity reserve
- Backup inventory for mid-job equipment failures (we swap on-site, don’t pause the job)
- Specialty equipment (desiccant dehumidifiers, long wand attachments, large-footprint HEPA) available for scoped jobs
Independent verification
If you’re evaluating us for a large commercial contract or industrial scope requiring equipment-pool verification, we’ll walk the inventory with you in person. Normal residential jobs don’t require this; it’s available for commercial due-diligence.
Mold remediation at True Day — the fact sheet
Facts specific to mold remediation at True Day, consolidated for quick reference:
| Standard followed | IICRC S520 — the industry standard for mold remediation |
|---|---|
| Firm credential | IICRC Certified Firm #927354-5258 (verify at IICRC Find-a-Pro) |
| AMRT-certified technicians | Marcus Rivera (AMRT #246893), Sofia Mendoza (AMRT #305127) |
| Mold warranty | 90 days on remediated area; covers recurrence from residual contamination |
| Workmanship warranty on associated structural work | 2 years, transferable once on home sale |
| Independent PRV policy | Funded by True Day on jobs over $5,000; default on pre-sale or real-estate-transaction jobs |
| Inspection cost | Free on-site inspection with written estimate within 24-48 hours |
| Lab testing cost | Pass-through to lab at their current rate; separate line item on scope |
| Insurance billing | Direct to carrier using Xactimate pricing when covered |
| Containment standard | Full physical containment with HEPA negative air for jobs over 10 sq ft |
| Equipment | Portable HEPA scrubbers, commercial LGR dehumidifiers, EPA-registered antimicrobials (thymol-based and accelerated hydrogen peroxide) |
| Reconstruction after remediation | Coordinated with trusted trade partners (not True Day W-2 crew) |
| Multi-family / HOA | Experience with HOA master-vs-HO-6 scope splits; apartment complex and condo scenarios |
| What we don’t do | Bathroom mildew wipe-downs (DIY scope), active crime scene biohazard, pre-1978 lead paint, pest animal removal |
| Office | Staffed office at 11268 S 2865 W, South Jordan, UT 84095 |
| Phone | (385) 247-9359 — live-answered 24/7 |
| Serving Utah since | 2020 |